Hybrid PPC Specialist — Drive ROAS & Lead Gen

Placements24

Benoni

Hybrid

ZAR 300,000 - 500,000

Full time

14 days+

Get a reply from this employer

Your resume and cover letter, tailored to exactly what they’re hiring for.

Get past ATS filters

Benefits offered by this job

Competitive pay

Bonuses

Health insurance

Dental insurance

Vision insurance

Hybrid work

Paid time off

Growth opportunities

Job summary

Placements24 is seeking a data-driven Paid Search (PPC) Specialist in Benoni to plan, execute, and optimize campaigns across Google Ads, Bing Ads, and social platforms. You will manage budgets, bid strategies, and track performance to maximize ROAS and lead generation.

The role requires strong analytical skills, keyword research expertise, and experience with conversion tracking. Hybrid work in Gauteng offers flexibility and growth opportunities in a dynamic marketing landscape.

Qualifications

Proven experience as a PPC Specialist or similar role.
Proficiency with Google Ads, Bing Ads, and social media advertising platforms.
Solid understanding of keyword research tools, bid management strategies, and conversion tracking.
Bachelor's degree or equivalent practical experience.

Responsibilities

Develop, implement, and manage PPC campaigns across Google Ads, Bing Ads, and social media.
Conduct keyword research, audience targeting, and ad copy creation to optimize relevance.
Manage budgets, bid strategies, and bidding adjustments to maximize ROAS and leads.
Monitor performance daily, analyze CTR, CPC, conversions, and provide actionable insights.
Continuously test and optimize campaigns with A/B tests on creatives and landing pages.