PPC Manager, Senior Living (Remote, Bryanston)

Blacksmith Agency; Randburg; Remote; ZAR 1,150,000 - 1,807,000; Full time

Job summary

Blacksmith Agency LLC is seeking a PPC Manager, Senior Living to own paid media for a book of senior living clients, including budgeting, targeting, and narrative for client calls.

You will lead campaigns across Google Ads, Meta, LinkedIn, and Microsoft Ads, ensuring accurate conversion tracking and a strong ROAS narrative for quarterly roadmaps and client growth.

Qualifications

• 3+ years hands-on in Google Ads and Meta.
• Agency experience across several clients.
• Clear spoken English with US clients on live calls.
• Paid media for multi-location senior living or similar businesses is a strong plus.

Responsibilities

• Own paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for accounts.
• Handle budget allocation, bidding, targeting and creative testing; decide when to kill a campaign.
• Set up and verify conversion tracking with GA4, Tag Manager and platform pixels.
• Develop the 90-day and quarterly roadmaps and present the narrative behind numbers.

Skills

Google Ads

Meta Ads

Agency experience

English on calls

Tools

GA4

Tag Manager

Pixels

Job description

Blacksmith Agency

• Marketing
• Full time
• Remote (Canada, South Africa or USA)

Paid media only. SEO is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As PPC Manager, Senior Living you own paid media for a book of senior living clients (senior living operators and home care agencies with many communities): the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

What You Bring

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.
• Paid media for senior living or similar multi-location businesses is a strong plus.