Pharmaceutical Brand Manager

Placements24; Randburg; Hybrid; ZAR 700,000 - 1,000,000; Full time

Benefits offered by this job

Competitive salary

Bonus package

Health insurance

Retirement plan

Leadership development

Hybrid work Randburg

Job summary

Placements24 in Randburg seeks a strategic and creative Pharmaceutical Brand Manager to lead marketing initiatives for key products. This hybrid role blends strategic planning with hands-on execution, collaborating with sales, medical affairs, market access and R&D to ensure successful product commercialization.

Develop integrated brand plans, conduct market research and segmentation, create campaigns and digital content, manage the marketing budget, and monitor performance to drive awareness,

Qualifications

• Bachelor's degree in Marketing, Business Administration, Pharmacy or related field; MBA or advanced degree is a plus.
• Minimum of 4 years of experience in pharmaceutical marketing or brand management.
• Proven success in developing and executing marketing strategies for pharmaceutical products.
• Strong understanding of the pharmaceutical industry, market dynamics, and regulatory environment.
• Excellent analytical, strategic thinking, and project management skills.
• Strong communication and presentation skills, with the ability to influence stakeholders at all levels.

Responsibilities

• Develop and implement integrated marketing strategies and brand plans for assigned pharmaceutical products.
• Conduct market research, competitive analysis, and customer segmentation to identify key opportunities and threats.
• Create compelling marketing materials, promotional campaigns, and digital content tailored to target audiences.
• Collaborate with the sales force to ensure effective execution of marketing strategies and provide necessary training and support.
• Manage the marketing budget, ensuring optimal allocation of resources and ROI.
• Work closely with the medical affairs team to develop disease awareness initiatives and support clinical data dissemination.
• Monitor brand performance, analyze key metrics, and provide regular reports and recommendations to senior management.

Skills

Brand management

Marketing strategy

Market research

Digital marketing

Budget management

Cross-functional teams

Presentation skills

Analytical thinking

Stakeholder influencing

Education

Bachelor's in Marketing

MBA a plus

Job description

About the Role

Our client is seeking a strategic and creative Pharmaceutical Brand Manager to lead marketing initiatives for key products in the Randburg area. This role is responsible for developing and executing comprehensive marketing plans that drive brand awareness, market share, and revenue growth. You will collaborate closely with cross-functional teams, including sales, medical affairs, market access, and R&D, to ensure alignment and successful product commercialization. This hybrid position requires a blend of strategic planning, market analysis, and hands-on execution, with opportunities for both remote and in-office collaboration.

Key Responsibilities

• Develop and implement integrated marketing strategies and brand plans for assigned pharmaceutical products.
• Conduct market research, competitive analysis, and customer segmentation to identify key opportunities and threats.
• Create compelling marketing materials, promotional campaigns, and digital content tailored to target audiences.
• Collaborate with the sales force to ensure effective execution of marketing strategies and provide necessary training and support.
• Manage the marketing budget, ensuring optimal allocation of resources and return on investment (ROI).
• Work closely with the medical affairs team to develop disease awareness initiatives and support clinical data dissemination.
• Monitor brand performance, analyze key metrics, and provide regular reports and recommendations to senior management.

Requirements

• Bachelor's degree in Marketing, Business Administration, Pharmacy, or a related field; MBA or advanced degree is a plus.
• Minimum of 4 years of experience in pharmaceutical marketing or brand management.
• Proven success in developing and executing marketing strategies for pharmaceutical products.
• Strong understanding of the pharmaceutical industry, market dynamics, and regulatory environment.
• Excellent analytical, strategic thinking, and project management skills.
• Strong communication and presentation skills, with the ability to influence stakeholders at all levels.

Benefits

• Highly competitive salary and comprehensive bonus package.
• Executive-level benefits including health, retirement, and life insurance.
• Opportunities for leadership development and global exposure.
• A dynamic and collaborative hybrid work environment in Randburg.
• Exposure to innovative pharmaceutical products and market-leading strategies.