Hybrid Pharma Brand Manager - Growth & Strategy

Placements24; Randburg; Hybrid; ZAR 700,000 - 1,000,000; Full time

Benefits offered by this job

Competitive salary

Bonus package

Health insurance

Retirement plan

Leadership development

Hybrid work Randburg

Job summary

Placements24 in Randburg seeks a strategic and creative Pharmaceutical Brand Manager to lead marketing initiatives for key products. This hybrid role blends strategic planning with hands-on execution, collaborating with sales, medical affairs, market access and R&D to ensure successful product commercialization.

Develop integrated brand plans, conduct market research and segmentation, create campaigns and digital content, manage the marketing budget, and monitor performance to drive awareness,

Qualifications

• Bachelor's degree in Marketing, Business Administration, Pharmacy or related field; MBA or advanced degree is a plus.
• Minimum of 4 years of experience in pharmaceutical marketing or brand management.
• Proven success in developing and executing marketing strategies for pharmaceutical products.
• Strong understanding of the pharmaceutical industry, market dynamics, and regulatory environment.
• Excellent analytical, strategic thinking, and project management skills.
• Strong communication and presentation skills, with the ability to influence stakeholders at all levels.

Responsibilities

• Develop and implement integrated marketing strategies and brand plans for assigned pharmaceutical products.
• Conduct market research, competitive analysis, and customer segmentation to identify key opportunities and threats.
• Create compelling marketing materials, promotional campaigns, and digital content tailored to target audiences.
• Collaborate with the sales force to ensure effective execution of marketing strategies and provide necessary training and support.
• Manage the marketing budget, ensuring optimal allocation of resources and ROI.
• Work closely with the medical affairs team to develop disease awareness initiatives and support clinical data dissemination.
• Monitor brand performance, analyze key metrics, and provide regular reports and recommendations to senior management.

Skills

Brand management

Marketing strategy

Market research

Digital marketing

Budget management

Cross-functional teams

Presentation skills

Analytical thinking

Stakeholder influencing

Education

Bachelor's in Marketing

MBA a plus

Job description

Placements24 in Randburg seeks a strategic and creative Pharmaceutical Brand Manager to lead marketing initiatives for key products. This hybrid role blends strategic planning with hands-on execution, collaborating with sales, medical affairs, market access and R&D to ensure successful product commercialization.

Develop integrated brand plans, conduct market research and segmentation, create campaigns and digital content, manage the marketing budget, and monitor performance to drive awareness,