Pharmaceutical Brand Manager

Placements24; Sandton; On-site; ZAR 900,000 - 1,200,000; Full time

Benefits offered by this job

Health insurance

Professional development opportunities

Industry events attendance

Career growth opportunities

Job summary

Placements24 is seeking a strategic Pharmaceutical Brand Manager in Sandton to lead commercialization efforts for key products. The role focuses on developing brand strategies, campaigns, and positioning to drive growth and revenue, while aligning with sales, medical, regulatory and R&D teams.

The ideal candidate will have a strong marketing acumen, at least 6 years in pharma branding, and a track record of building successful brands that improve patient outcomes.

Qualifications

• Bachelor-level degree in marketing or pharma-related field; MBA is a plus.
• Minimum 6 years in pharmaceutical brand management or marketing.
• Proven ability to lead cross-functional teams and drive strategic marketing plans.

Responsibilities

• Develop and execute annual marketing plans and strategies for assigned pharmaceutical brands.
• Conduct in-depth market analysis, customer segmentation, and competitive intelligence gathering.
• Create compelling marketing collateral, promotional materials, and digital campaigns.
• Manage marketing budgets effectively, ensuring optimal return on investment.
• Collaborate with cross-functional teams, including sales, medical affairs, and regulatory affairs, to ensure brand alignment.
• Monitor brand performance, analyze key metrics, and adjust strategies as needed to achieve business objectives.

Skills

Analytical thinking

Communication skills

Project management

Cross-functional collaboration

Education

Bachelor's degree in Marketing, Business Administration, Pharmacy, or related field

MBA desirable

Job description

About the Role

Our client is seeking a strategic and creative Pharmaceutical Brand Manager to lead the commercialization efforts for key products in Sandton . This pivotal role focuses on developing and implementing comprehensive brand strategies that drive market growth, enhance brand visibility, and achieve revenue targets. You will be responsible for understanding market dynamics, customer insights, and competitive landscapes to craft impactful marketing campaigns and product positioning. Working within a collaborative team environment, you will interface with sales, medical, regulatory, and R&D departments to ensure cohesive brand execution. The ideal candidate possesses a strong marketing acumen and a proven ability to build successful brands in the pharmaceutical sector, contributing to improved patient outcomes.

Key Responsibilities

• Develop and execute annual marketing plans and strategies for assigned pharmaceutical brands.
• Conduct in-depth market analysis, customer segmentation, and competitive intelligence gathering.
• Create compelling marketing collateral, promotional materials, and digital campaigns.
• Manage marketing budgets effectively, ensuring optimal return on investment.
• Collaborate with cross-functional teams, including sales, medical affairs, and regulatory affairs, to ensure brand alignment.
• Monitor brand performance, analyze key metrics, and adjust strategies as needed to achieve business objectives.

Requirements

• Bachelor's degree in Marketing, Business Administration, Pharmacy, or a related field; MBA is highly desirable.
• Minimum of 6 years of experience in pharmaceutical brand management or marketing.
• Demonstrated success in developing and implementing strategic marketing plans for pharmaceutical products.
• Strong understanding of the pharmaceutical industry, market access, and regulatory compliance.
• Excellent analytical, communication, and project management skills.
• Proven ability to lead cross-functional teams and influence stakeholders.

Benefits

• Competitive annual salary and performance-based incentive plan.
• Comprehensive health, dental, and vision insurance benefits.
• Opportunities for professional development and attendance at industry events.
• A stimulating work environment within a leading pharmaceutical company.
• Significant career growth potential within the organization.