E-commerce Performance Marketing Manager

Placements24; Gqeberha; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Performance-based bonuses

Fully remote work

Health, dental, and vision insurance

Professional development budget

Impactful role in growing e-commerce

Job summary

Placements24 is seeking a data-driven E-commerce Performance Marketing Manager to lead online growth. This fully remote role requires developing, executing, and optimizing paid campaigns across Google Ads, social platforms, and other channels to improve traffic, conversions, and CAC.

You will apply rigorous analytics to maximize ROI and scale high-impact campaigns for a growing e-commerce business. Ideal candidates have a proven track record in performance marketing for e-commerce, strong

Qualifications

• Proven track record in performance marketing with an e-commerce focus.
• Experience managing paid search (PPC) and paid social campaigns with significant budgets.
• Proficiency in Google Analytics and major ad platforms.
• Strong analytical skills to drive strategic decisions.
• Experience with CRO and A/B testing methodologies.
• Excellent remote communication skills.

Responsibilities

• Develop and manage high-performance paid advertising campaigns across Google Ads, social media platforms, and other channels.
• Conduct keyword research, audience targeting, and bid management to optimize spend and effectiveness.
• Analyze campaign performance data, identify trends, and generate actionable insights to improve ROI and KPIs.
• Manage and optimize landing pages for conversion rate improvement, conducting A/B tests and UX analysis.
• Stay current with the latest trends and best practices in performance marketing and e-commerce advertising.
• Collaborate with content and creative teams to develop compelling ad copy and visuals.

Skills

Performance marketing

E-commerce

PPC management

Google Analytics

A/B testing

Tools

Google Ads

Facebook Ads Manager

Google Analytics

Job description

About the Role

Our client is seeking a data-driven and strategic E-commerce Performance Marketing Manager to lead their online growth initiatives. This is a fully remote position where you will be responsible for developing, executing, and optimizing paid digital marketing campaigns across multiple channels to drive measurable results in terms of traffic, conversions, and customer acquisition cost (CAC). You will leverage deep analytical skills and a comprehensive understanding of the e-commerce landscape to maximize ROI and scale successful campaigns. This role is ideal for an experienced performance marketer who thrives in a remote environment and is passionate about driving tangible business outcomes.

Key Responsibilities

• Develop and manage high-performance paid advertising campaigns across Google Ads, social media platforms (Facebook, Instagram, etc.), and other relevant channels.
• Conduct in-depth keyword research, audience targeting, and bid management to optimize campaign spend and effectiveness.
• Analyze campaign performance data, identify trends, and generate actionable insights to improve ROI and achieve KPIs.
• Manage and optimize landing pages for conversion rate improvement, conducting A/B tests and user experience analysis.
• Stay current with the latest trends and best practices in performance marketing and e-commerce advertising.
• Collaborate with the content and creative teams to develop compelling ad copy and visuals.

Requirements

• Proven track record in performance marketing, with a strong focus on e-commerce and direct response.
• Extensive experience managing paid search (PPC) and paid social campaigns with significant budgets.
• Proficiency in Google Analytics, Google Ads, Facebook Ads Manager, and other relevant advertising platforms.
• Strong analytical skills and the ability to interpret complex data to drive strategic decisions.
• Experience with conversion rate optimization (CRO) techniques and A/B testing methodologies.
• Excellent communication skills, with the ability to present findings and recommendations clearly in a remote setting.

Benefits

• Highly competitive annual salary and performance-based bonuses.
• Fully remote work arrangement with maximum flexibility.
• Comprehensive health, dental, and vision insurance.
• Generous budget for professional development and online courses.
• Opportunity to make a significant impact on a growing e-commerce business.