Performance Marketing Manager

Placements24; LegKraal Gate; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Competitive salary

Bonus structure

Hybrid work model

Medical aid

Retirement fund

Professional development

Data-driven environment

Job summary

Placements24 is seeking a highly analytical Performance Marketing Manager to lead our paid acquisition efforts in a hybrid role based in Mahikeng. You will develop, implement, and optimize campaigns across Google Ads, Facebook Ads, LinkedIn Ads, and other relevant channels to drive measurable growth.

You will leverage data to maximize ROI, conduct A/B testing on creatives and targeting, monitor budgets (ROAS, CPA, CPC), and report insights.

Qualifications

• Proven experience as a Performance Marketing Manager or similar paid media role.
• Experience managing paid search, social, and display campaigns.
• Proficiency with Google Analytics, Google Ads, and Facebook Ads Manager.
• Strong analytical skills and ROI-focused approach.

Responsibilities

• Develop and manage paid advertising campaigns across Google Ads, Facebook Ads, LinkedIn Ads, and other channels.
• Conduct A/B testing on ad creatives, targeting, landing pages, and bidding strategies.
• Monitor budgets and report ROAS, CPA, CPC with actionable insights.
• Identify opportunities for paid media growth and stay updated with platform updates.
• Collaborate with content and design teams to create effective ad copy and visuals.

Skills

Paid media management

Analytics

A/B testing

ROI analysis

Campaign optimization

Tools

Google Analytics

Google Ads

Facebook Ads Manager

LinkedIn Ads

Job description

About the Role

Our client is seeking a highly analytical and results-driven Performance Marketing Manager to lead their paid acquisition efforts. This hybrid role, based in Mahikeng , will be responsible for developing, implementing, and optimizing paid advertising campaigns across multiple channels to drive measurable growth. You will leverage data to make strategic decisions, maximize ROI, and achieve key marketing objectives. This is a critical role for an experienced marketer focused on driving business outcomes through sophisticated paid media strategies.

Key Responsibilities

• Develop and manage paid advertising campaigns across platforms such as Google Ads, Facebook Ads, LinkedIn Ads, and other relevant channels.
• Conduct A/B testing on ad creatives, targeting, landing pages, and bidding strategies to optimize campaign performance.
• Monitor campaign budgets, analyze performance metrics (ROAS, CPA, CPC), and provide regular reports with actionable insights.
• Identify new opportunities for paid media growth and stay current with platform updates and industry best practices.
• Collaborate with the content and design teams to create effective ad copy and visuals.

Requirements

• Proven experience as a Performance Marketing Manager or in a similar paid media role.
• Demonstrated success in managing and optimizing paid search, social, and display advertising campaigns.
• Expertise with digital advertising platforms and analytics tools (e.g., Google Analytics, Google Ads, Facebook Ads Manager).
• Strong analytical skills and the ability to interpret complex data sets to drive strategy.
• Excellent understanding of marketing funnels, customer acquisition strategies, and ROI analysis.

Benefits

• Competitive salary and attractive bonus structure based on performance.
• Hybrid work model offering a combination of remote flexibility and in-office collaboration in Mahikeng .
• Comprehensive medical aid, retirement fund, and other benefits.
• Opportunities for professional development and advanced training in performance marketing.
• A results-oriented and data-driven work environment.