Performance Marketing Specialist

Placements24; East London; Hybrid; ZAR 350,000 - 550,000; Full time

Benefits offered by this job

Hybrid work model

Professional development opportunities

Health benefits

Job summary

Placements24 is seeking a highly analytical Performance Marketing Specialist for East London. You will develop, implement, and optimize paid campaigns across Google, social platforms, and affiliates to drive leads and conversions.

Leverage data analytics to continuously improve ROI, manage budgets, and report on performance. This hybrid role offers flexibility and opportunities for professional growth within the Eastern Cape region.

Qualifications

• Bachelor's degree in Marketing, Business, Economics, or related quantitative field.
• Minimum 4 years in performance marketing with a focus on paid acquisition channels.
• Experience managing significant advertising budgets and achieving targets.
• Proficiency with Google Ads, Facebook Ads Manager, LinkedIn Ads and Google Analytics.
• Strong analytical skills and proficiency with analytics tools (e.g., Google Analytics).
• Solid understanding of CRO principles and A/B testing methodologies.

Responsibilities

• Develop and implement data-driven performance marketing strategies across channels such as Google Ads, social media, and affiliate marketing.
• Manage and optimize paid campaigns including budget allocation, bidding, and targeting.
• Run A/B tests on creatives, landing pages, and targeting parameters to improve conversions.
• Monitor campaigns, analyze metrics (CPA, ROI, CTR), and generate detailed reports.
• Identify growth opportunities within performance marketing channels.
• Collaborate with content and design teams to produce effective ad creatives and landing pages.

Skills

Data analytics

Campaign optimization

Analytical mindset

Education

Bachelor's degree in Marketing, Business, Economics, or related quantitative field

Tools

Google Ads

Facebook Ads Manager

LinkedIn Ads

Google Analytics

Job description

About the Role

Our client is seeking a highly analytical and results-driven Performance Marketing Specialist to join their growing team in East London . This role focuses on developing, implementing, and optimizing paid advertising campaigns across various digital platforms to drive measurable results, such as leads and conversions. You will leverage data and analytics to continuously improve campaign performance, ensuring maximum ROI. This is an excellent opportunity for a performance marketing expert to make a significant impact on the company's growth within the Eastern Cape, working a flexible hybrid schedule.

Key Responsibilities

• Develop and execute data-driven performance marketing strategies across channels like Google Ads, social media advertising, and affiliate marketing.
• Manage and optimize paid advertising campaigns, including budget allocation, bid management, and targeting.
• Conduct A/B testing on ad creatives, landing pages, and targeting parameters to improve conversion rates.
• Monitor campaign performance closely, analyze key metrics (CPA, ROI, CTR), and generate detailed reports.
• Identify new opportunities for growth and optimization within performance marketing channels.
• Collaborate with content and design teams to ensure compelling and effective ad creatives and landing pages.

Requirements

• Bachelor's degree in Marketing, Business, Economics, or a related quantitative field.
• Minimum of 4 years of experience in performance marketing, with a strong focus on paid acquisition channels.
• Proven experience managing significant advertising budgets and achieving specific performance targets.
• In-depth knowledge of platforms such as Google Ads, Facebook Ads Manager, LinkedIn Ads, etc.
• Strong analytical skills and proficiency with web analytics tools (e.g., Google Analytics).
• Excellent understanding of conversion rate optimization (CRO) principles and A/B testing methodologies in East London .

Benefits

• Competitive salary with performance-based incentives.
• Comprehensive health and retirement benefits.
• Hybrid work model offering flexibility for employees in East London .
• Opportunities for professional development and attending industry events.
• A dynamic and supportive work culture focused on data-driven results.