Digital Marketing Manager - Performance Marketing

Placements24; Paarl; Hybrid; ZAR 900,000 - 1,300,000; Full time

Benefits offered by this job

Competitive salary

Hybrid work model

Medical, dental, and vision benefits

Professional development opportunities

Collaborative environment

Job summary

Placements24 is seeking a results-driven Digital Marketing Manager in Paarl to lead performance marketing across paid search, social, and other channels. You will develop data-driven strategies to acquire customers and maximize ROI.

The role requires a strong analytical mindset, experience with Google Ads, Meta Ads, and LinkedIn Ads, and a track record of optimizing campaigns to boost conversions and efficiency. A hybrid work model is offered.

Qualifications

• Bachelor's degree in Marketing, Business, or related field.
• Minimum of 5 years of experience in digital marketing, focused on performance.
• Proven track record of managing paid advertising campaigns.
• Proficiency with analytics tools (e.g., Google Analytics) and advertising platforms.
• Strong analytical, problem-solving, and communication skills.

Responsibilities

• Develop, implement, and manage performance marketing campaigns across channels like Google Ads, Meta Ads, and LinkedIn Ads.
• Monitor, analyze, and report on campaign performance, identifying trends and insights to drive optimization.
• Manage marketing budgets effectively, ensuring optimal allocation of resources to maximize ROI.
• Conduct A/B testing and other experiments to improve campaign effectiveness, conversion rates, and user experience.
• Collaborate with content, creative, and product teams to ensure alignment and synergy across all marketing initiatives.

Skills

Performance marketing

Google Ads

Campaign optimization

Analytics

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

Advertising platforms

Job description

Our client is seeking a results-driven Digital Marketing Manager to spearhead their performance marketing efforts in Paarl . You will be responsible for developing and executing data-driven strategies across paid search, social media advertising, and other performance channels to drive customer acquisition and ROI. This role requires a strong analytical mindset, a deep understanding of digital advertising platforms, and the ability to optimize campaigns for maximum impact, contributing significantly to the company's growth objectives.

Key Responsibilities

• Develop, implement, and manage performance marketing campaigns across channels like Google Ads, Meta Ads, and LinkedIn Ads.
• Monitor, analyze, and report on campaign performance, identifying trends and insights to drive optimization.
• Manage marketing budgets effectively, ensuring optimal allocation of resources to maximize ROI.
• Conduct A/B testing and other experiments to improve campaign effectiveness, conversion rates, and user experience.
• Collaborate with content, creative, and product teams to ensure alignment and synergy across all marketing initiatives.

Requirements

• Bachelor's degree in Marketing, Business, or a related field.
• Minimum of 5 years of experience in digital marketing, with a strong focus on performance marketing.
• Proven track record of successfully managing and optimizing paid advertising campaigns.
• Proficiency with analytics tools (e.g., Google Analytics) and advertising platforms.
• Strong analytical, problem-solving, and communication skills.

Benefits

• Competitive annual salary and performance-based incentives.
• Hybrid work model providing flexibility.
• Comprehensive medical, dental, and vision benefits.
• Opportunities for professional development and certifications in digital marketing.
• A collaborative and growth-oriented work environment.