Performance Marketing Manager: Data-Driven Growth Lead

Placements24; Centurion; On-site; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Competitive salary

Performance-based bonuses

Medical and retirement benefits

Professional development opportunities

Modern office facilities in Centurion

Job summary

Placements24 in Centurion, Gauteng, ZA, seeks an accomplished Performance Marketing Manager to lead data-driven paid campaigns aimed at driving qualified leads and customer acquisition. You will manage Google Ads, social media ads, and other PPC channels, collaborating with sales, product, and creative teams.

The role emphasizes analytics, optimization, and target KPIs, with opportunities for professional growth in a dynamic marketing environment.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Proven track record of success in performance marketing with at least 4 years of experience.
• Extensive hands-on experience with Google Ads and social media advertising platforms.
• Strong understanding of SEO principles and their impact on paid campaigns.
• Proficiency in using Google Analytics and other web analytics tools.
• Excellent analytical skills and ability to interpret complex data sets.
• Experience with marketing automation and CRM platforms is a plus.
• Strong project management and organizational skills.
• Excellent written and verbal communication skills.
• Ability to work effectively in a team and collaborate with various departments.

Responsibilities

• Develop, implement, and manage paid advertising campaigns across Google Ads, social media platforms (Facebook, Instagram, LinkedIn, etc.), and other PPC channels.
• Optimize campaign performance to achieve target CPA, ROAS, and other key performance indicators (KPIs).
• Conduct in-depth keyword research, audience segmentation, and competitor analysis to inform campaign strategies.
• Manage and allocate advertising budgets effectively across various platforms and campaigns.
• Utilize analytics tools (e.g., Google Analytics, platform-specific dashboards) to track, measure, and report on campaign performance.
• Identify opportunities for A/B testing ad creatives, landing pages, and targeting parameters to improve conversion rates.
• Collaborate with creative and content teams to develop compelling ad copy and visuals.
• Stay up-to-date with the latest trends and best practices in performance marketing and digital advertising.
• Analyze campaign data to provide actionable insights and recommendations for strategic improvements.
• Manage remarketing and retargeting campaigns to re-engage past visitors and customers.

Skills

Proven track record in performance

Analytical skills

Team collaboration

Communication skills

Budget management

Campaign optimization

Keyword research

A/B testing

Budget allocation

Education

Bachelor's degree in Marketing, Business Administration, or a related field

Tools

Google Ads

Social Media Advertising Platforms

Google Analytics

Marketing Automation

CRM software

SEO

Job description

Placements24 in Centurion, Gauteng, ZA, seeks an accomplished Performance Marketing Manager to lead data-driven paid campaigns aimed at driving qualified leads and customer acquisition. You will manage Google Ads, social media ads, and other PPC channels, collaborating with sales, product, and creative teams.

The role emphasizes analytics, optimization, and target KPIs, with opportunities for professional growth in a dynamic marketing environment.