Digital Marketing Analyst

Placements24; Mossel Bay; Hybrid; ZAR 300,000 - 520,000; Full time

Benefits offered by this job

Fully remote

Health and wellness benefits

Access to analytics tools

Training opportunities

Job summary

Placements24 is seeking a data-driven Digital Marketing Analyst to join a fully remote team. You will track, analyze, and report on the performance of digital marketing campaigns, delivering actionable insights to optimize ROI and budgets.

You will translate data into clear recommendations and collaborate with marketing specialists to define objectives. The role emphasizes meticulous analysis, KPI monitoring across channels, and leveraging tools like Google Analytics and Adobe Analytics to

Qualifications

• Bachelor's degree in Marketing, Statistics, Economics, or a related field.
• 2+ years of experience in digital marketing analytics or data analysis.
• Proficiency with web analytics platforms such as Google Analytics.
• Strong understanding of SEO, SEM, social media, and email marketing metrics.
• Excellent analytical, problem-solving, and communication skills.

Responsibilities

• Monitor and analyze KPIs for all digital marketing channels (SEO, SEM, social, email, display).
• Generate comprehensive reports on campaign performance, website traffic, and user behavior.
• Utilize analytics tools (Google Analytics, Adobe Analytics) to identify trends and insights.
• Conduct A/B testing and experiments to optimize campaign effectiveness and user experience.
• Provide data-driven recommendations for improving marketing strategies, budget allocation, and targeting.
• Collaborate with marketing teams to define campaign goals and measurement frameworks.

Skills

Data analysis

Analytical thinking

Communication

Problem-solving

Education

Bachelor's in Marketing/Statistics/Economics

Tools

Google Analytics

Adobe Analytics

Job description

About the Role

Our client is seeking a data-driven Digital Marketing Analyst to join their fully remote team. In this role, you will be responsible for tracking, analyzing, and reporting on the performance of all digital marketing campaigns, providing actionable insights to optimize strategies and maximize ROI. You will work closely with marketing specialists to understand campaign objectives and translate data into clear, concise recommendations. This is an excellent opportunity for a meticulous analyst who thrives on uncovering insights and driving data-informed decisions in a flexible, remote work environment.

Key Responsibilities

• Monitor and analyze key performance indicators (KPIs) for all digital marketing channels (SEO, SEM, social media, email, display).
• Generate comprehensive reports on campaign performance, website traffic, and user behavior.
• Utilize analytics tools (e.g., Google Analytics, Adobe Analytics) to identify trends and insights.
• Conduct A/B testing and other experiments to optimize campaign effectiveness and user experience.
• Provide data-driven recommendations for improving marketing strategies, budget allocation, and campaign targeting.
• Collaborate with marketing teams to define campaign goals and measurement frameworks.

Requirements

• Bachelor's degree in Marketing, Statistics, Economics, or a related field.
• 2+ years of experience in digital marketing analytics or data analysis.
• Proficiency with web analytics platforms such as Google Analytics.
• Strong understanding of SEO, SEM, social media, and email marketing metrics.
• Excellent analytical, problem-solving, and communication skills.

Benefits

• Competitive salary and performance-based incentives.
• Fully remote work arrangement, offering maximum flexibility.
• Comprehensive health and wellness benefits.
• Access to advanced analytics tools and training.
• A culture that values data-driven decision-making and continuous improvement.