Part-Time Customer Experience Advisor, Digital Channels

Wesbank; Cape Town; On-site; ZAR 900,000 - 1,300,000; Full time

Job summary

Wesbank in Cape Town is seeking a results-oriented Digital Marketing Manager with a strong e-commerce background to lead marketing efforts from their Cape Town office. You will oversee all aspects of digital marketing, including SEO, SEM, content marketing, social media, and email campaigns, ensuring alignment with business goals.

The ideal candidate combines creativity with a data-driven approach. This role demands strategic thinking and hands-on leadership to expand the online footprint and

Qualifications

• Master's degree in Marketing, Digital Media, or related field.
• 7+ years of progressive digital marketing experience with e-commerce focus.
• Proven track record in managing large digital advertising budgets and delivering measurable results.

Responsibilities

• Develop and execute an integrated digital marketing strategy to drive traffic and conversions for e-commerce channels.
• Manage all paid media initiatives (SEM, social, display) with focus on ROI and CAC.
• Lead content strategy and creation to support SEO and audience engagement.
• Oversee social media presence, manage brand reputation, and community engagement.
• Implement and optimize email marketing campaigns for customer acquisition and retention.
• Analyze campaign performance and provide data-driven insights to stakeholders.

Skills

Data-driven mindset

Creative thinking

Digital marketing leadership

Education

Master's degree in Marketing or related

Tools

Google Analytics

Adobe Analytics

SEO/SEM tools

Job description

Our client is seeking a results-oriented Digital Marketing Manager with a strong background in e-commerce to lead marketing efforts from their Cape Town office. This role is crucial for expanding our online footprint and driving significant revenue growth through strategic digital initiatives. You will be responsible for overseeing all aspects of digital marketing, including SEO, SEM, content marketing, social media, and email campaigns, ensuring they are integrated and aligned with the company's overall business goals. The ideal candidate is a creative thinker with a data-driven approach and a passion for the ever-evolving digital marketing landscape.

About the Role

Our client is seeking a results-oriented Digital Marketing Manager with a strong background in e-commerce to lead marketing efforts from their Cape Town office. This role is crucial for expanding our online footprint and driving significant revenue growth through strategic digital initiatives. You will be responsible for overseeing all aspects of digital marketing, including SEO, SEM, content marketing, social media, and email campaigns, ensuring they are integrated and aligned with the company's overall business goals. The ideal candidate is a creative thinker with a data-driven approach and a passion for the ever-evolving digital marketing landscape.

Key Responsibilities

• Develop and execute an integrated digital marketing strategy to drive qualified traffic and conversions for our e-commerce channels.
• Manage all paid media initiatives, including SEM, social media advertising, and display advertising, focusing on ROI and CAC.
• Lead content strategy and creation, ensuring it resonates with target audiences and supports SEO objectives.
• Oversee social media presence, fostering community engagement and managing brand reputation across platforms.
• Implement and optimize email marketing campaigns for customer acquisition, retention, and loyalty programs.
• Analyze campaign performance using data analytics tools and provide regular reports with actionable insights to stakeholders.

Requirements

• Master's degree or equivalent experience in Marketing, Digital Media, or a related field.
• At least 7 years of progressive experience in digital marketing, with a significant focus on e-commerce.
• Demonstrated success in managing large-scale digital advertising budgets and achieving measurable results.
• Expertise in SEO, SEM, content marketing, social media strategy, and email automation platforms.
• Proficiency in analytics tools such as Google Analytics, Adobe Analytics,