Digital Marketing Specialist – Cape Town

Isilumko Staffing; Cape Town; On-site; ZAR 360,000 - 540,000; Full time

Job summary

Isilumko Staffing in Cape Town seeks a hands‑on Digital Marketing Specialist to manage multiple internal brands within a fast‑paced retail and e‑commerce setting.

You will drive end‑to‑end digital marketing across channels, ensuring engaging content, strong campaigns, and measurable ROI for diverse brands while coordinating with internal teams on promotions and objectives.

Qualifications

• 3–5+ years’ experience in digital marketing.
• Strong understanding of social media marketing, paid media, SEO, email marketing, and content strategy.
• Experience managing multiple brands or accounts simultaneously.
• Proficiency in tools such as Google Ads, Meta Business Suite, Google Analytics, Looker Studio, Mailchimp/Klaviyo/HubSpot, Canva.
• Strong copywriting and content creation skills across different platforms.
• Ability to work independently and manage multiple priorities.

Responsibilities

• Manage day‑to‑day digital marketing activities across multiple brands.
• Plan, create, schedule, and manage social media content across platforms.
• Develop and execute email marketing campaigns, newsletters, and automated journeys.
• Create and coordinate digital content and design assets for campaigns.
• Manage paid media campaigns across Meta, Google, LinkedIn, TikTok, and other platforms.
• Support SEO initiatives including keyword research, on‑page optimisation, and content recommendations.
• Monitor, analyse, and optimise campaign performance using data and insights.
• Track KPIs and compile performance reporting for stakeholders.
• Ensure consistent brand messaging across all digital touchpoints.
• Collaborate with internal teams to align campaigns with business objectives and promotions.

Skills

Digital marketing

Social media marketing

Paid media

SEO

Email marketing

Content strategy

Analytics

Copywriting

Project management

Multibrand management

Tools

Google Ads

Meta Business Suite

Google Analytics

Looker Studio

Mailchimp

Klaviyo

HubSpot

Canva

Job description

An exciting opportunity exists for a highly capable, hands‑on Digital Marketing Specialist to manage and grow the digital presence of multiple internal brands within a fast‑paced retail and e‑commerce environment.

This is a multi-brand role requiring a strong balance of strategic thinking and execution. The successful candidate will be responsible for delivering end‑to‑end digital marketing activities that drive engagement, traffic, and sales across all digital channels.

Key Responsibilities

• Manage day‑to‑day digital marketing activities across multiple brands
• Plan, create, schedule, and manage social media content across platforms
• Develop and execute email marketing campaigns, newsletters, and automated journeys
• Create and coordinate digital content and design assets for campaigns
• Manage paid media campaigns across Meta, Google, LinkedIn, TikTok, and other platforms
• Support SEO initiatives including keyword research, on‑page optimisation, and content recommendations
• Monitor, analyse, and optimise campaign performance using data and insights
• Track KPIs and compile performance reporting for stakeholders
• Ensure consistent brand messaging across all digital touchpoints
• Collaborate with internal teams to align campaigns with business objectives and promotions

Requirements

• 3–5+ years’ experience in digital marketing
• Strong understanding of social media marketing, paid media, SEO, email marketing, and content strategy
• Experience managing multiple brands or accounts simultaneously
• Proficiency in tools such as Google Ads, Meta Business Suite, Google Analytics, Looker Studio, Mailchimp/Klaviyo/HubSpot, Canva, and similar platforms
• Strong copywriting and content creation skills across different platforms
• Ability to work independently and manage multiple priorities
• Strong organisational and time management skills
• Experience in retail, e‑commerce, consumer tech, or gaming environments advantageous

Bonus Skills

• Photography and videography
• Short‑form video editing (TikTok, Reels, YouTube Shorts)
• Community management experience
• Influencer or creator campaign experience
• AI‑assisted marketing tools and automation workflows

Location: Cape Town, South Africa
Employment Type: Full-time, in‑office