Paid Media Specialist

GoFlow BPO; South Africa; Remote; ZAR 250,000 - 420,000; Full time

Job summary

GoFlow BPO is seeking a results-driven Digital Marketer to design and manage paid media campaigns aimed at generating qualified leads and driving growth. The role focuses on Meta, Google Ads and LinkedIn, with an emphasis on data-driven optimization.

You will monitor budgets, test creative concepts, optimize funnels and provide clear performance reports. Remote work and a full-time schedule (3pm-11pm CAT) support a flexible global outreach.

Qualifications

• Proven experience in digital marketing, paid media and lead generation.
• Strong knowledge of Meta Ads, Google Ads and other digital advertising platforms.
• Experience with analytics, campaign optimisation and conversion tracking.
• Strong understanding of lead funnels and customer acquisition.

Responsibilities

• Plan, launch and manage paid advertising campaigns across platforms such as Meta, Google Ads and LinkedIn.
• Develop and execute lead generation strategies to attract qualified prospects.
• Monitor campaign performance, budgets, conversions and ROI.
• Create and test ad copy, creative concepts and audience targeting.
• Optimise campaigns based on performance data and analytics.
• Manage lead funnels and ensure leads are effectively captured and tracked.
• Conduct market and competitor research to identify new opportunities.
• Prepare regular performance reports and provide actionable recommendations.

Skills

Digital marketing

Paid media

Lead generation

Meta Ads

Google Ads

Analytics

Campaign optimisation

Conversion tracking

Lead funnels

Market research

Tools

Meta Ads Manager

Google Ads

Analytics tools

Job description

Location: Remote

Employment Type: Full-Time (3pm-11pm CAT)

Overview

We are looking for a results-driven Digital Marketer with strong experience in paid media and lead generation. The ideal candidate will be responsible for developing and managing digital campaigns that generate qualified leads and drive business growth.

Key Responsibilities

• Plan, launch and manage paid advertising campaigns across platforms such as Meta, Google Ads and LinkedIn.
• Develop and execute lead generation strategies to attract qualified prospects.
• Monitor campaign performance, budgets, conversions and ROI.
• Create and test ad copy, creative concepts and audience targeting.
• Optimise campaigns based on performance data and analytics.
• Manage lead funnels and ensure leads are effectively captured and tracked.
• Conduct market and competitor research to identify new opportunities.
• Prepare regular performance reports and provide actionable recommendations.

Requirements

• Proven experience in digital marketing, paid media and lead generation.
• Strong knowledge of Meta Ads, Google Ads and other digital advertising platforms.
• Experience with analytics, campaign optimisation and conversion tracking.
• Strong understanding of lead funnels and customer acquisition.
• Analytical, creative and results-oriented with excellent communication skills.