Paid Media Specialist -Rsa

Fcm Travel; Johannesburg; On-site; ZAR 420,000 - 560,000; Full time

Job summary

FCM Travel is seeking a Paid Media Specialist to support development, execution, and optimisation of paid media campaigns across Google Ads, Bing Ads, Meta Ads, LinkedIn Ads, and more. You will drive lead generation and brand awareness in EMEA, under the guidance of the Northern Hemisphere Manager.

The role is hands-on with independent campaign execution, optimisation, and proactive problem-solving, involving regular performance analysis and reporting to improve ROI and achieve marketing

Qualifications

• Experience developing data-driven paid media strategies.
• Proven experience managing campaign budgets and ROI.
• Advanced knowledge of Google Analytics and Excel.
• Hands-on with GTM/GA4 and advertising pixels.

Responsibilities

• Develop, implement, and optimise paid media campaigns across Google Ads, Bing Ads, Meta Ads, LinkedIn Ads, and other platforms.
• Execute campaigns aligned to marketing objectives and business goals.
• Monitor campaign performance and analyse metrics to identify optimisation opportunities.
• Conduct A/B testing of ads and landing pages to improve effectiveness.
• Perform keyword research and audience segmentation to enhance targeting.
• Assist with budget allocation and management across multiple campaigns.
• Monitor daily budget pacing and provide performance updates.
• Collaborate with marketing, brand, and digital teams to align activity with strategy.
• Partner with content creators to develop advertising assets.
• Prepare detailed campaign reporting and provide insights and recommendations.
• Utilise analytics tools to evaluate performance and inform strategies.
• Independently manage campaign setup, optimisation, troubleshooting, and ongoing performance.
• Conduct QA checks to ensure campaigns meet KPIs.
• Lead stakeholder discussions and present performance reports.

Skills

Data-driven

Campaign management

Google Ads

Analytics

GA4

Education

Bachelor's degree in Marketing/Business/Communications

Tools

Google Ads

Meta Ads Manager

LinkedIn Ads

Programmatic platforms

GTM

Job description

PAID MEDIA SPECIALIST

ABOUT THE OPPORTUNIT

The Paid Media Specialist will support the development, execution, and optimisation of paid media campaigns across various digital platforms to drive lead generation and brand awareness in EMEA. Working under the guidance of the Paid Media Northern Hemisphere Manager (based in London), this role focuses on implementing data-driven strategies to achieve marketing objectives. The position is primarily hands-on, requiring independent campaign execution, optimisation and proactive problem-solving with limited day-to-day supervision

KEY RESPONSIBILITIES

• Develop, implement, and optimise paid media campaigns across Google Ads, Bing Ads, Meta Ads, LinkedIn Ads, and other digital advertising platforms.
• Execute campaigns aligned to broader marketing objectives and business goals.
• Monitor campaign performance and analyse key metrics to identify optimisation opportunities.
• Conduct A/B testing of ad creatives and landing pages to improve campaign effectiveness.
• Perform keyword research and audience segmentation to enhance targeting and engagement.
• Assist with budget allocation and management across multiple campaigns.
• Monitor daily budget pacing and provide regular performance updates.
• Partner with marketing, brand, and digital teams to align campaign activity with strategic initiatives.
• Collaborate with content creators and designers to develop compelling advertising assets.
• Stay informed of industry trends, platform updates, and emerging paid media opportunities.
• Prepare detailed campaign reporting and provide actionable insights and recommendations.
• Utilise analytics tools to evaluate performance and inform future campaign strategies.
• Independently manage campaign setup, optimisation, troubleshooting, and ongoing performance management.
• Conduct quality assurance checks to ensure campaigns are delivering against agreed KPIs.
• Lead stakeholder discussions, present campaign performance reports, and communicate recommendations.
• Manage day-to-day stakeholder engagement and campaign communications.
• Contribute to a safe, inclusive, and accessible work environment where all Flighties feel welcomed, respected, and supported to thrive.

EXPERIENCE & QUALIFICATIONS

• Demonstrated experience developing and executing data-driven paid media strategies.
• Proven experience managing campaign budgets and delivering ROI against key performance indicators.
• Strong working knowledge of Google Ads, Meta Ads Manager, LinkedIn Ads, programmatic platforms, and related advertising technologies.
• Advanced analytical skills with experience using Google Analytics and Excel.
• Hands-on experience with Google Tag Manager (GTM), Google Analytics 4 (GA4), and advertising platform pixels.
• Understanding of attribution models, UTM parameters, GCLID, and FBCLID.
• Experience within B2B marketing and lead generation environments.
• Experience compiling and analysing paid advertising reports and delivering actionable recommendations.
• Demonstrated ability to work autonomously and manage campaign execution with minimal supervision.
• Confidence presenting campaign results and engaging stakeholders.
• Bachelor's Degree in Marketing, Business, Communications, or a related field.
• Relevant certifications in LinkedIn Ads, Google Marketing Platform, Meta, and Google Analytics preferred/required.

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