Paid Media Manager

Ithemba Recruitment- Sourcing Top Talent; Johannesburg; On-site; ZAR 600,000 - 900,000; Full time

Job summary

Ithemba Recruitment- Sourcing Top Talent is seeking a Paid Media Manager to lead our paid digital activities across social platforms and paid search. You will develop the paid media strategy, implement campaigns and drive KPI performance.

The role requires at least 5 years in paid media with proven success in paid search and social campaigns, strong analytics, and the ability to report results and optimise spend.

Qualifications

• Minimum 5 years experience as a paid media specialist.
• Great interpersonal and communication skills.
• Proven success in delivering paid search and social campaigns.
• Strong background in performance marketing with measurable outcomes.
• Experience building, implementing,optimising and reporting on campaigns.

Responsibilities

• Develop, plan and implement paid social and PPC strategies
• Build and implement campaigns across paid digital channels
• Optimise paid efforts to improve performance and reduce cost
• Identify and implement paid media KPIs
• Prepare and present regular reports
• Manage audience strategy across channels
• Collaborate with market departments to meet business goals
• Stay updated with paid media trends and new product rollouts
• Conduct competitor analysis to identify opportunities
• Develop case studies to drive business forward

Skills

Paid media

Campaign management

Analytics

Tools

Google Ads

Facebook Ads

Job description

ThePaid Media Manager will be responsible for the overall management of our paid digital activities which include social and paid search (including GDN & YouTube). The ideal candidate will be required to create the paid media strategy, implement and optimise the campaigns and deliver on overall business KPIs.

Duties and responsibilities:

• Develop, plan and implement our paid social and PPC strategies
• Build and implement campaigns across paid digital channels.
• Optimise paid efforts in order to increase performance and decrease cost.
• Identify and implement paid media KPIs
• Prepare and present reports regularly
• Manage and build our audience strategy across channels.
• Work with other relevant market departments to deliver on overall business goals.
• Stay up to date with the latest paid media and digital marketing trends.
• Continuously evaluate and optimise new product roll-outs to help drive our innovation strategies.
• Competitor analysis across channels to better understand where potential opportunities lie.
• Developing of case studies that help drive the business forward.

Qualifications and experience:

• 5 years experience as a paid media specialist
  
• Great interpersonal and communication skills
• Proven success in delivering paid search and social campaigns.
  
• Good background in performance marketing measuring tangible outcomes.
  
• History of building, implementing, optimising and reporting on campaigns.
  
• Critical thinker and problem-solving skills