Paid Media Specialist | Drive Performance, Growth & Digital Impact

Communicate Recruitment; Cape Town; Vor Ort; ZAR 300.000 - 600.000; Vollzeit

Zusammenfassung

Communicate Recruitment in Cape Town is seeking a data-driven Paid Media Specialist to lead digital advertising campaigns across Google Ads, Meta, LinkedIn, and other platforms. You will plan, execute, and optimize paid initiatives to achieve ROAS, CPA, and CTR targets.

You will collaborate with content, design and marketing teams, manage budgets, run A/B tests, and provide actionable insights to stakeholders while staying ahead of industry trends.

Qualifikationen

• Minimum 3-5+ years of experience in Paid Media or Digital Marketing.
• Proven track record across multiple channels and ROI targets.
• Experience managing budgets and optimising campaign spend to achieve ROI targets.
• Exposure to marketing automation platforms and CRM systems will be advantageous.

Aufgaben

• Develop and execute paid media strategies aligned with goals.
• Manage and optimise campaigns across Google Ads, Meta, LinkedIn, TikTok, YouTube and display networks.
• Conduct audience research, market analysis, and keyword research to improve performance.
• Monitor and optimise campaigns to achieve ROAS, CPA, CTR, and conversion targets.
• Manage and allocate advertising budgets across channels.
• Implement and maintain tracking, attribution models, and reporting frameworks.
• Perform A/B testing on creatives, messaging, landing pages, and audiences.
• Collaborate with content and design teams to develop high-performing assets.
• Produce regular performance reports with actionable insights.
• Stay updated with industry trends and best practices.

Kenntnisse

Paid media strategy

Google Ads

Meta Ads Manager

LinkedIn Campaign Manager

GA4

Google Tag Manager

Conversion tracking

Bidding strategies

Analytics & reporting

Stakeholder management

Ausbildung

Diploma or Degree in Marketing, Digital Marketing, Business, Communications, or a related field

Tools

GA4

Google Tag Manager

Attribution modelling

Conversion tracking tools

Jobbeschreibung

Roles and Responsibilities

• Developing and executing paid media strategies aligned with business objectives and marketing goals
• Managing and optimising advertising campaigns across Google Ads, Microsoft Ads, Meta Ads, LinkedIn Ads, TikTok Ads, YouTube Ads, and display networks
• Conducting audience research, market analysis, competitor benchmarking, and keyword research to improve campaign performance
• Monitoring, analysing, and optimising campaign performance to achieve KPIs including ROAS, CPL, CPA, CTR, and conversion rates
• Managing and allocating advertising budgets effectively across multiple channels
• Implementing and maintaining tracking, conversion measurement, attribution models, and reporting frameworks
• Conducting A/B testing on ad creatives, messaging, landing pages, and audience segments
• Collaborating with content, design, and marketing teams to develop high-performing advertising assets
• Producing regular performance reports and provide actionable insights to stakeholders
• Staying updated with industry trends, platform developments, and paid media best practices

Job Experience and Skills

Education

• Diploma or Degree in Marketing, Digital Marketing, Business, Communications, or a related field

Experience

• Minimum 3-5+ years of experience in Paid Media, Digital Marketing, or Performance Marketing
• Proven track record of managing successful digital advertising campaigns across multiple channels
• Experience managing advertising budgets and optimising campaign spend to achieve ROI targets
• Exposure to marketing automation platforms and CRM systems will be advantageous

Skills

• Strong knowledge of Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and other advertising platforms
• Proficiency in Google Analytics 4 (GA4), Google Tag Manager, conversion tracking, and attribution modelling
• Strong analytical and reporting skills with the ability to interpret data and provide actionable insights
• Experience with audience targeting retargeting strategies, bidding models, and campaign optimisation
• Excellent communication, stakeholder management, and collaboration skills
• Strong attention to detail and problem-solving abilities
• Google Ads, Meta Blueprint, and LinkedIn Marketing Labs certifications will be advantageous