Paid Media Project Coordinator

Boardroom Appointments; Cape Town; On-site; ZAR 320,000 - 420,000; Full time

Job summary

Boardroom Appointments in Cape Town is seeking a Paid Media Project Coordinator with a bachelor’s degree and 3+ years of experience to drive paid media campaigns across Google, Facebook, and LinkedIn. You will manage campaigns, analyze data, and collaborate with the marketing team to meet goals.

The role requires strong analytical, communication, and project management skills, plus creativity to develop effective media strategies.

Qualifications

• Bachelor's degree in Marketing, Advertising or Communications.
• 3+ years of paid media campaign management.
• Proficient with Google Ads, Facebook Ads, LinkedIn Ads, Google Analytics.
• Strong analytical and data-driven decision making.
• Excellent verbal and written communication.
• Solid project management and organizational skills.
• Team player with ability to work independently.
• Creative problem-solving for marketing challenges.

Responsibilities

• Plan, execute, and manage paid media campaigns across platforms (Google Ads, Facebook Ads, LinkedIn Ads).
• Monitor campaign performance and provide actionable insights for optimization.
• Allocate budgets to maximize ROI.
• Collaborate with the marketing team to align strategies.
• Prepare reports on performance metrics and KPIs for stakeholders.
• Coordinate with external vendors/agencies for campaign execution.
• Stay updated on paid media trends and best practices.
• Contribute to developing comprehensive paid media strategies.

Skills

Analytical

Communication

Project management

Team player

Creativity

Education

Bachelor's degree in Marketing/Advertising/Communications

Tools

Google Ads

Facebook Ads

LinkedIn Ads

Google Analytics

Job description

About the job Paid Media Project Coordinator

• Bachelor's degree in Marketing, Advertising, Communications, or a related field.
• Minimum of 3 years of experience in managing paid media campaigns.
• Technical Proficiency: Proficient in using paid media platforms such as Google Ads, Facebook Ads, LinkedIn Ads, and analytics tools like Google Analytics.
• Analytical Skills: Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Communication: Excellent verbal and written communication skills.
• Project Management: Strong organizational and project management skills, with the ability to handle multiple projects simultaneously.
• Team Player: Ability to work collaboratively within a team and independently when required.
• Creativity: Innovative mindset with the ability to develop creative solutions to marketing challenges.

Responsibilities:

• Campaign Management: Plan, execute, and manage paid media campaigns across various platforms (e.g., Google Ads, Facebook Ads, LinkedIn Ads).
• Performance Analysis: Monitor and analyze campaign performance metrics, providing actionable insights and recommendations for optimization.
• Budget Management: Allocate and manage budgets for paid media campaigns to ensure maximum ROI.
• Collaboration: Work closely with the marketing team to align paid media strategies with overall marketing goals.
• Reporting: Prepare detailed reports on campaign performance, including key metrics and KPIs, and present findings to stakeholders.
• Vendor Coordination: Coordinate with external vendors and agencies to ensure timely and effective campaign execution.
• Market Research: Stay up-to-date with the latest trends and best practices in paid media and digital marketing.
• Strategy Development: Contribute to the development of comprehensive paid media strategies that drive traffic, engagement, and conversions.