Paid Media - Performance Marketing

Reach Digital; Cape Town; On-site; ZAR 300,000 - 480,000; Full time

Job summary

Reach Digital is seeking a talented Paid Media Specialist to join our performance-driven team in Cape Town. You will develop strategies, build and optimise campaigns, and translate data into actionable recommendations to drive measurable business results.

You will manage campaigns across Meta, Google, TikTok, LinkedIn, Pinterest and Microsoft Ads, collaborating with the broader digital marketing team to deliver sales, leads, traffic and brand awareness while balancing strategic and hands-on

Qualifications

• Hands-on experience across Meta, Google, TikTok, LinkedIn, Pinterest and Microsoft Ads.
• Strong social media advertising and performance marketing skills.
• Ability to work independently and collaboratively with other teams.

Responsibilities

• Paid Media Strategy: Develop and implement paid media strategies aligned with client objectives and budgets.
• Campaign management: Plan, build, launch and optimise campaigns across multiple platforms.

Job description

Reach Digital is looking for a talented and performance-driven Paid Media Specialist to join our team. We are looking for someone who understands that paid media is more than simply setting up campaigns. You should be comfortable developing strategies, building and optimising campaigns, analysing performance, identifying opportunities, and turning data into actionable recommendations.

The ideal candidate will have strong hands-on experience across Meta, Google, TikTok, LinkedIn, Pinterest and Microsoft Ads, with a particular strength in social media advertising and performance marketing. We are ideally looking for a Mid-Level specialist, although a strong junior candidate with the right experience, attitude and technical foundation will be considered. As a paid media specialist, you will be responsible for managing paid media campaigns across multiple platforms and clients. You will work closely with the wider digital marketing team to develop and execute campaigns that drive measurable business results, including sales, leads, website traffic, engagement, and brand awareness. The role requires someone who is both strategic and hands-on. You should be comfortable working independently on campaigns while also collaborating with account managers, creative teams, SEO specialists, developers, and clients.

Paid Media Strategy:

Develop and implement paid media strategies aligned with client objectives and budgets. Determine the appropriate platforms, audiences, campaign objectives and budgets for each campaign. Develop full-funnel paid media strategies across awareness, consideration and conversion. Identify opportunities to scale successful campaigns while maintaining efficiency. Stay up to date with platform developments, new features, targeting capabilities and industry trends.

Campaign management:

Plan, build, launch and optimise campaigns across:

• Meta ads - Facebook and Instagram
• Google ads
• TikTok ads
• LinkedIn ads
• Pinterest ads
• Microsoft ads