Performance-Driven Paid Media Strategist

The Unlimited; KwaZulu-Natal; Vor Ort; ZAR 350.000 - 550.000; Vollzeit

Zusammenfassung

The Unlimited is seeking a Digital Performance Media Specialist to turn paid media into measurable growth. You’ll own campaigns across Meta, Google and TikTok, using data, testing and optimisation to drive customer acquisition, revenue and ROI.

You love detail and know how to scale what’s working, making smart budget decisions to maximise return. Collaborate with creative, analytics and marketing teams to stay ahead of platform changes and trends, turning insights into action.

Qualifikationen

• 4+ years’ hands-on paid media/performance marketing experience.
• Strong experience managing Meta Ads across Facebook and Instagram.
• Hands-on experience managing campaigns across Google Ads and TikTok Ads.
• Experience managing and optimising meaningful paid media budgets.
• Proven track record of improving ROAS, ROI, CPA/CAC, conversions and/or revenue.
• Strong understanding of A/B testing, audience targeting, campaign optimisation and conversion tracking.
• Google Ads and Google Analytics certifications.
• Meta certification would be advantageous.
• Strong analytical skills and proficiency in Excel.
• Experience in ecommerce or high-volume customer acquisition would be valuable.

Aufgaben

• Plan, launch, manage and scale paid campaigns across Meta, Google and TikTok.
• Develop performance strategies aligned to customer acquisition and revenue goals.
• Manage and allocate media budgets to maximise ROI, ROAS and efficiency.
• Continuously analyse and optimise campaign performance.
• Run A/B tests across audiences, creative, landing pages, ad copy, keywords and bids.
• Use conversion tracking and performance data to identify opportunities for growth.
• Build and refine audience targeting strategies.
• Work closely with creative, analytics and marketing teams to improve results.
• Stay ahead of platform changes, emerging trends and competitor activity.
• Turn performance data into clear insights and actionable recommendations.

Kenntnisse

Paid media

Meta Ads

Google Ads

TikTok Ads

A/B testing

Performance marketing

Excel

Tools

Meta Ads Manager

Google Ads

TikTok Ads Manager

Google Analytics

Jobbeschreibung

The Unlimited is seeking a Digital Performance Media Specialist to turn paid media into measurable growth. You’ll own campaigns across Meta, Google and TikTok, using data, testing and optimisation to drive customer acquisition, revenue and ROI.

You love detail and know how to scale what’s working, making smart budget decisions to maximise return. Collaborate with creative, analytics and marketing teams to stay ahead of platform changes and trends, turning insights into action.