Paid Social Media Specialist

Prime South Africa; Randburg; On-site; ZAR 300,000 - 500,000; Full time

Job summary

A leading insurance company is seeking a proactive Paid Social Media Campaign Specialist to manage digital marketing campaigns across social media platforms. The ideal candidate should have at least 2 years of experience, particularly in Meta Ads and TikTok. Responsibilities include developing campaigns, measuring performance, and optimizing based on analytics. This full-time role requires strong analytical, creative, and collaboration skills, making it perfect for a marketing enthusiast ready to join a dynamic team.

Qualifications

• Minimum 2 years' experience managing paid media campaigns.
• Strong knowledge in Meta Ads and TikTok.
• Ability to analyze data to inform campaign decisions.

Responsibilities

• Develop and manage digital marketing campaigns across social channels.
• Measure performance against goals and KPIs.
• Research and plan for emerging social media channels.

Skills

Social media advertising

Campaign management

Analytical skills

Creativity

Communication

Collaboration

Education

Degree in Digital Marketing or related fields

Tools

Meta Ads

Google Ads

Facebook Insights

TikTok

Job description

Recruitment Specialist at Prime Meridian Direct

We are seeking a proactive and highly motivated Paid Social Media Campaign Specialist to join our team and take our brand to new heights. The ideal candidate should have a sound knowledge in social media advertising & campaign management. This individual needs to have a passion for driving growth and the ability to integrate into a high performing team.

You will be responsible implementing effective paid social media campaigns & tactics aimed at delivering high volume lead generation campaigns & scalable brand building initiatives across Meta & TikTok (with scope to integrate into new social media platforms)

Responsibilities

• Develop, implement, and manage digital marketing campaigns across various social media channels
• Measure and report on the performance of all social paid marketing campaigns and assess against goals (ROI and KPIs).
• Research & plan emerging social media channels & placements.
• Research and deploy policy changes to social media platforms.
• Identify trends and insights and optimize spend and performance based on the insights.
• Plan, execute, and measure experiments.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple social channels and customer touchpoints.

Requirements

• A degree/diploma/certificate in Digital Marketing or related fields
• At least 2 years' experience managing paid media campaigns, with a proven track record of success.
• Meta Ads (FB & Instagram)
• TikTok
• Google Ads (Including YouTube) - Advantageous
• LinkedIn (Advantageous)
• Proficiency in analytics tools (e.g., Facebook Insights & Reporting suit) and experience in interpreting data to make informed decisions.
• Excellent communication and collaboration skills to work effectively with cross functional teams.
• Creativity and innovation in developing advertising strategies and campaigns.
• Ability to work within a team environment, manage multiple projects, and meet deadlines in a dynamic environment.

Seniority level

• Associate

Employment type

• Full-time

Job function

• Marketing

Industry

• Insurance