On-Site Performance Marketing Analyst | Boost ROAS

Placements24; Upington; On-site; ZAR 180,000 - 360,000; Full time

Benefits offered by this job

Health benefits

Retirement plan

Job summary

Placements24 in Upington, Northern Cape, is seeking a data-driven Performance Marketing Analyst to optimize paid media campaigns and maximize ROAS. The role is full-time and on-site in Upington, with a focus on delivering actionable insights from Google Ads, Facebook Ads, and related platforms.

The ideal candidate will be highly analytical, proficient with GA, Excel, and data visualization tools, and capable of driving continuous improvement across campaigns and budgets.

Qualifications

• Experience in paid media analytics and optimization.
• Strong ability to interpret data and provide actionable insights.
• Familiarity with A/B tests, bidding strategies, and landing page optimization.

Responsibilities

• Monitor and report on paid media performance across Google Ads, Facebook Ads, Instagram Ads and other platforms.
• Develop dashboards to track KPIs like CPC, CPA, conversion rate and ROAS.
• Identify trends and opportunities to improve campaign efficiency.
• Conduct A/B tests on creatives, targeting, bidding and landing pages.
• Collaborate with marketing to align paid media with business goals.
• Assist in budget management and allocation for paid channels.
• Stay updated on paid media trends and platform updates.
• Perform competitive analysis in paid media landscape.
• Analyze data to inform audience segmentation and targeting.
• Support development of new paid media initiatives.

Skills

Paid media analytics

Google Ads / Meta Ads

Data visualization

A/B testing

Communication

Education

Bachelor's degree in Marketing/Statistics/Business

Tools

Google Analytics

Excel

Google Data Studio / Tableau

Job description

Placements24 in Upington, Northern Cape, is seeking a data-driven Performance Marketing Analyst to optimize paid media campaigns and maximize ROAS. The role is full-time and on-site in Upington, with a focus on delivering actionable insights from Google Ads, Facebook Ads, and related platforms.

The ideal candidate will be highly analytical, proficient with GA, Excel, and data visualization tools, and capable of driving continuous improvement across campaigns and budgets.