Digital Marketing Analyst - Upington, Data-Driven Growth

Placements24; Upington; Hybrid; ZAR 180,000 - 300,000; Full time

Benefits offered by this job

Competitive salary

Professional development opportunities

Collaborative team environment

Exposure to e-commerce sector

Job summary

Placements24 in Upington, Northern Cape is seeking a meticulous Digital Marketing Analyst to measure campaign performance, analyze website data and provide actionable insights to grow the business.

You will track KPIs across channels, create clear reports and dashboards, and work with the marketing team to optimize SEO, SEM, email and social campaigns. A strong analytical mindset and proficiency with analytics tools are essential.

Qualifications

• Bachelor's degree in Marketing or related field is required.
• 1–3 years in digital marketing analysis, web analytics or related role.
• Proficiency with Google Analytics and digital marketing concepts.

Responsibilities

• Monitor and analyze performance of digital marketing campaigns across channels.
• Track website analytics and report on KPIs using Google Analytics.
• Develop clear reports and dashboards highlighting trends and insights.
• Provide recommendations to optimize marketing strategies based on data.
• Collaborate with the marketing team to ensure accurate tracking.

Skills

Analytical skills

Digital marketing knowledge

Excel

Education

Bachelor's degree in Marketing, Business Analytics, Statistics, Economics or related field

Tools

Google Analytics

Excel

Job description

Placements24 in Upington, Northern Cape is seeking a meticulous Digital Marketing Analyst to measure campaign performance, analyze website data and provide actionable insights to grow the business.

You will track KPIs across channels, create clear reports and dashboards, and work with the marketing team to optimize SEO, SEM, email and social campaigns. A strong analytical mindset and proficiency with analytics tools are essential.