Office Automation Lead Gen Specialist | Appointment Setter

Bright Placements; Gauteng; On-site; ZAR 120,000 - 180,000; Full time

Job summary

Bright Placements in South Africa is seeking a Lead Generator to identify and qualify potential business opportunities for the sales team in the office automation sector. You will make outbound calls, engage with prospects, and arrange qualified appointments for sales consultants.

The role requires strong communication, persuasiveness, and the ability to work to targets. Prior B2B or lead-generation experience is advantageous and familiarity with CRM systems is preferred.

Qualifications

• Proven ability to identify and qualify business leads in B2B contexts.
• Experience with outbound calls and appointment setting.
• Strong communication and interpersonal skills.
• Familiarity with CRM tools and lead-tracking processes.

Responsibilities

• Identify and research potential business clients and decision-makers.
• Generate new leads through cold calling, email campaigns, and online research.
• Contact prospective clients to introduce office automation products and services.
• Qualify leads based on needs, solutions, budget, and requirements.
• Schedule qualified appointments and demonstrations for the sales team.
• Maintain accurate records of leads and interactions in the CRM.
• Follow up with leads in a timely and professional manner.
• Work with the sales team to ensure smooth handover of qualified leads.
• Meet daily, weekly, and monthly lead-generation targets.
• Keep up to date with office automation trends and products.
• Build professional relationships with prospective clients.
• Provide regular feedback and reports on activities and results.

Skills

Cold calling

Lead qualification

Target-driven

CRM proficiency

Excellent communication

Education

Grade 12 or equivalent

Sales/Marketing qualification advantageous

Tools

CRM systems

Job description

Bright Placements in South Africa is seeking a Lead Generator to identify and qualify potential business opportunities for the sales team in the office automation sector. You will make outbound calls, engage with prospects, and arrange qualified appointments for sales consultants.

The role requires strong communication, persuasiveness, and the ability to work to targets. Prior B2B or lead-generation experience is advantageous and familiarity with CRM systems is preferred.