Office Automation Lead Generator

Bright Placements; Gauteng; On-site; ZAR 120,000 - 180,000; Full time

Job summary

Bright Placements in South Africa is seeking a Lead Generator to identify and qualify potential business opportunities for the sales team in the office automation sector. You will make outbound calls, engage with prospects, and arrange qualified appointments for sales consultants.

The role requires strong communication, persuasiveness, and the ability to work to targets. Prior B2B or lead-generation experience is advantageous and familiarity with CRM systems is preferred.

Qualifications

• Proven ability to identify and qualify business leads in B2B contexts.
• Experience with outbound calls and appointment setting.
• Strong communication and interpersonal skills.
• Familiarity with CRM tools and lead-tracking processes.

Responsibilities

• Identify and research potential business clients and decision-makers.
• Generate new leads through cold calling, email campaigns, and online research.
• Contact prospective clients to introduce office automation products and services.
• Qualify leads based on needs, solutions, budget, and requirements.
• Schedule qualified appointments and demonstrations for the sales team.
• Maintain accurate records of leads and interactions in the CRM.
• Follow up with leads in a timely and professional manner.
• Work with the sales team to ensure smooth handover of qualified leads.
• Meet daily, weekly, and monthly lead-generation targets.
• Keep up to date with office automation trends and products.
• Build professional relationships with prospective clients.
• Provide regular feedback and reports on activities and results.

Skills

Cold calling

Lead qualification

Target-driven

CRM proficiency

Excellent communication

Education

Grade 12 or equivalent

Sales/Marketing qualification advantageous

Tools

CRM systems

Job description

The Lead Generator is responsible for identifying and qualifying potential business opportunities for the sales team within the office automation industry. The role focuses on generating new leads, making outbound calls, engaging with prospective clients, and arranging qualified appointments for sales consultants.

Key Responsibilities

• Identify and research potential business clients and decision-makers
• Generate new business leads through cold calling, email campaigns, online research, and other lead-generation activities
• Contact prospective clients to introduce office automation products and services
• Qualify leads based on their business needs, current solutions, budget, and potential requirements
• Schedule qualified appointments and demonstrations for the sales team
• Maintain accurate and up-to-date records of all leads and client interactions
• Follow up on leads and prospects in a timely and professional manner
• Work closely with the sales team to ensure a smooth handover of qualified leads
• Achieve daily, weekly, and monthly lead-generation and appointment-setting targets
• Keep up to date with office automation products, services, and industry trends
• Build and maintain professional relationships with prospective clients
• Use CRM systems to record calls, interactions, follow-ups, and lead progress
• Provide regular feedback and reports on lead-generation activities and results

Education and Qualifications:

• Grade 12 or equivalent
• A qualification in Sales, Marketing, Business Management, or a related field would be advantageous
• Computer literate with experience using CRM systems

Experience:

• Previous experience in a Lead Generation, Telesales, Cold Calling, or Sales role
• Experience in the Office Automation industry would be highly advantageous
• Previous experience working with B2B clients and decision-makers is beneficial

Skills and Competencies:

• Excellent communication and telephone skills
• Confident and professional telephone manner
• Strong sales and persuasion skills
• Ability to cold call and generate new business opportunities
• Target-driven and results-oriented
• Strong interpersonal and relationship-building skills
• Good listening and questioning skills
• Resilient and able to handle rejection professionally
• Strong organisational and administrative skills
• Ability to work independently and as part of a team
• Good computer literacy and CRM skills
• Professional, energetic, and positive attitude