National Sales Manager - FMCG

Placements24; Sandton; Hybrid; ZAR 1,500,000 - 2,600,000; Full time

Benefits offered by this job

Executive salary with bonuses

Performance-based bonuses

Medical aid

Retirement fund

Life insurance

Company vehicle

Executive coaching and development

Job summary

Placements24 in Sandton is seeking an experienced National Sales Manager to lead a national sales team across South Africa. You will shape sales strategy, drive revenue, and build key account relationships for a broad FMCG portfolio.

The role requires a Bachelor's degree (MBA preferred), 8+ years in sales leadership with 5+ years national scope, and strong leadership, negotiation, and analytics skills. You will partner with marketing, product development, and operations to deliver growth.

Qualifications

• Bachelor's degree in Business Administration, Marketing, or related field.
• Minimum of 8 years in sales leadership, with at least 5 years in national sales management in FMCG.
• Strong leadership, communication, negotiation and strategic planning skills.
• Deep knowledge of the South African FMCG market, retail landscape and distribution channels.
• Proficiency in CRM systems and advanced sales analytics tools.

Responsibilities

• Develop and execute a comprehensive national sales strategy to drive revenue and market share.
• Lead and mentor the national sales team across all regions.
• Establish and maintain relationships with national accounts, distributors, and partners.
• Analyze market trends and sales data to identify growth opportunities.
• Oversee sales policies, procedures and best practices.
• Collaborate with marketing, product development and operations to ensure successful launches.

Skills

Leadership

Strategic planning

Communication

Negotiation

Sales strategy

Education

Bachelor's degree in Business Administration/Marketing

MBA

Tools

CRM systems

Sales analytics tools

Job description

About the Role

Our client is seeking a highly experienced and strategic National Sales Manager to lead their sales force across South Africa , based in Sandton . This executive-level position is responsible for setting the overall sales direction, developing national sales strategies, and driving revenue growth for their extensive FMCG product portfolio. You will manage and inspire a national team of sales professionals, foster key stakeholder relationships, and ensure the company's commercial objectives are met and exceeded. The ideal candidate possesses a deep understanding of the South African FMCG market and a proven history of leading successful national sales operations.

Key Responsibilities

• Develop and execute a comprehensive national sales strategy to achieve ambitious revenue and market share targets.
• Lead, mentor, and manage the national sales team, fostering a high-performance culture and ensuring effective sales execution across all regions.
• Establish and maintain strong relationships with key national accounts, distributors, and strategic partners.
• Analyze market trends, competitive activities, and sales performance data to identify growth opportunities and challenges.
• Oversee the development and implementation of sales policies, procedures, and best practices.
• Collaborate closely with marketing, product development, and operations to ensure cohesive business strategies and successful product launches.

Requirements

• Bachelor's degree in Business Administration, Marketing, or a related field; MBA is a significant advantage.
• Minimum of 8 years of progressive experience in sales leadership, with at least 5 years in a national sales management role within the FMCG industry.
• Demonstrated success in developing and implementing effective national sales strategies and achieving significant revenue growth.
• Exceptional leadership, communication, negotiation, and strategic planning skills.
• In-depth knowledge of the South African FMCG market dynamics, retail landscape, and distribution channels.
• Proficiency in CRM systems and advanced sales analytics tools.

Benefits

• Highly competitive executive salary, significant performance-based bonuses, and long-term incentive plans.
• Strategic leadership role with significant impact on company direction and growth.
• Comprehensive executive benefits package including medical aid, retirement fund, and life insurance.
• Company vehicle and allowance for business-related expenses.
• Opportunities for continued professional development and executive coaching.