National Sales Manager

Placements24; Cape Town; Hybrid; ZAR 900,000 - 1,500,000; Full time

Benefits offered by this job

Base salary + commission

Health insurance

Retirement plan

Company car

Career growth

Team culture

Job summary

Placements24 is seeking a National Sales Manager to lead our FMCG portfolio across Cape Town and beyond. You will develop and execute national sales strategies, coach a high-performing team, and drive revenue growth in a competitive market.

You will set targets, analyze market trends, and build strong relationships with national accounts, distributors, and retailers. The role requires a strategic leader with deep FMCG experience and a track record of delivering ambitious results.

Qualifications

• Minimum 8 years in sales management, with FMCG experience.
• Bachelor's degree; Master's preferred.
• Strong leadership, negotiation and communication skills.

Responsibilities

• Develop and implement national sales strategy to meet revenue targets.
• Lead, mentor, and appraise a national sales team.
• Analyze market trends, forecast sales, and report to senior management.
• Build relationships with national accounts, distributors, & retailers.

Skills

Sales leadership

Negotiation

Communication

Market analysis

Education

Bachelor's degree in Business/Marketing or related field

Master's degree preferred

Tools

CRM software

Sales forecasting tools

Job description

About the Role

Our client is seeking a results-oriented National Sales Manager to spearhead sales efforts for their FMCG portfolio across Cape Town and beyond. This critical leadership position involves developing and executing national sales strategies, managing a high-performing sales team, and driving revenue growth in a competitive market. You will be responsible for setting sales targets, analyzing market trends, and fostering strong relationships with key distributors and retail partners. This role is ideal for a seasoned sales professional with a deep understanding of the FMCG industry and a passion for leading teams to achieve exceptional results.

Key Responsibilities

• Develop and implement a comprehensive national sales strategy to achieve company revenue and market share objectives.
• Lead, motivate, and manage the national sales team, providing coaching, training, and performance evaluations.
• Analyze sales data, market trends, and competitor activities to identify new business opportunities and refine sales tactics.
• Build and maintain strong, long-lasting relationships with key national accounts, distributors, and retail partners in the FMCG sector.
• Oversee the creation of sales forecasts, budgets, and performance reports for senior management.
• Collaborate with the marketing department to ensure alignment between sales and marketing strategies for product launches and promotions.

Requirements

• Bachelor's degree in Business, Marketing, or a related field; a relevant Master's degree is a plus.
• Minimum of 8 years of experience in sales management, with a significant portion in the FMCG industry.
• Demonstrated success in developing and executing national sales strategies and achieving ambitious sales targets.
• Proven ability to lead, mentor, and develop a high-performing sales team.
• Excellent negotiation, communication, and interpersonal skills.
• Strong analytical skills and experience with CRM software and sales forecasting tools.

Benefits

• Competitive base salary with an attractive commission and bonus structure.
• Comprehensive health insurance and retirement savings plan.
• Company car and fuel allowance for business travel within Cape Town and nationally.
• Significant opportunities for career growth within a leading FMCG organization.
• A supportive and performance-driven team culture.