FMCG National Sales Manager

Placements24; Benoni; Hybrid; ZAR 1,800,000 - 2,400,000; Full time

Benefits offered by this job

Executive-level salary profile

Medical aid

Pension

Executive car scheme

Career progression

Generous leave

Job summary

Placements24 is seeking a high-calibre National Sales Manager to lead and motivate the sales force across Benoni, Gauteng, and nationwide. The role drives revenue growth, expands market penetration, and enhances brand presence in the FMCG space.

The successful candidate will have 10+ years of sales experience, including 5+ years in senior leadership, and will develop national strategies while mentoring a high-performance team. Travel across SA is expected.

Qualifications

• Bachelor's degree in Sales, Marketing, Business Administration or related discipline; MBA or equivalent preferred.
• Minimum 10 years of progressive sales experience, with at least 5 years in a senior sales leadership role in FMCG.
• Proven ability to develop and execute national sales strategies that drive revenue growth and market share.
• Exceptional leadership, team management, and coaching skills.
• Strong understanding of the South African retail landscape and FMCG distribution channels.
• Excellent negotiation, communication, and presentation skills with the ability to influence at all levels.
• Proficiency in CRM systems and sales analytics tools.
• Strategic thinker with strong business acumen and problem-solving capabilities.
• Willingness to travel extensively across South Africa as required.
• Residency or strong ties to Benoni, Gauteng area or ability to relocate.

Responsibilities

• Develop and execute comprehensive national sales strategies to meet objectives and revenue targets.
• Lead, manage, and mentor the national sales team with performance management.
• Establish and maintain relationships with national accounts, distributors, and key partners.
• Conduct regular market analysis to identify growth opportunities and threats.
• Oversee the sales budget and ensure effective resource allocation.
• Collaborate with Marketing, Operations, and Product Development to align initiatives.
• Develop and implement sales policies and procedures to optimize performance.
• Monitor KPIs and provide reports and insights to senior leadership.
• Foster a high-performance sales culture focused on results and customer satisfaction.
• Represent the company at industry events and trade shows.

Skills

Leadership

Sales strategy

Team management

Negotiation skills

Communication

Presentation skills

CRM knowledge

Sales analytics

Education

Bachelor's degree in Sales/Marketing/Business Administration

MBA preferred

Tools

CRM systems

Sales analytics tools

Job description

About the Role

Our client, a leading innovator in the Fast-Moving Consumer Goods (FMCG) space, is actively seeking a high-calibre National Sales Manager to lead and motivate their sales force across Benoni, Gauteng and nationwide. This critical leadership role is responsible for developing and implementing national sales strategies to drive revenue growth, expand market penetration, and enhance brand presence. The ideal candidate will possess exceptional leadership skills, a deep understanding of FMCG sales dynamics, and a proven track record of achieving ambitious sales targets. This is an outstanding opportunity for a strategic sales leader to make a substantial impact within a dynamic and growing organization. The role demands a comprehensive grasp of sales management, market analysis, and team development to ensure consistent success in a competitive market.

Key Responsibilities

• Develop and execute comprehensive national sales strategies and plans to achieve company objectives and revenue targets.
• Lead, manage, and mentor the national sales team, providing guidance, training, and performance management.
• Establish and maintain strong relationships with key national accounts, major distributors, and strategic partners.
• Conduct regular market analysis to identify growth opportunities, competitive threats, and market trends within the FMCG sector.
• Oversee the sales budget, ensuring effective resource allocation and cost management.
• Collaborate closely with Marketing, Operations, and Product Development teams to ensure alignment and seamless execution of sales initiatives.
• Develop and implement sales policies and procedures to optimize sales processes and performance.
• Monitor sales performance metrics and KPIs, providing regular reports and actionable insights to senior leadership.
• Foster a high-performance sales culture focused on customer satisfaction, results, and continuous improvement.
• Represent the company at industry events and trade shows, acting as a key ambassador for the brand.

Requirements

• A Bachelor's degree in Sales, Marketing, Business Administration, or a related discipline; an MBA or relevant postgraduate qualification is preferred.
• A minimum of 10 years of progressive sales experience, with at least 5 years in a senior sales leadership role (e.g., National Sales Manager, Head of Sales) within the FMCG industry .
• Proven ability to develop and execute successful national sales strategies that have driven significant revenue growth and market share.
• Exceptional leadership, team management, and coaching skills.
• Strong understanding of the South African retail landscape and FMCG distribution channels.
• Excellent negotiation, communication, and presentation skills, with the ability to influence at all levels.
• Proficiency in CRM systems and sales analytics tools.
• A strategic thinker with strong business acumen and problem-solving capabilities.
• Willingness to travel extensively across South Africa as required.
• Residency or strong ties to the Benoni, Gauteng area or ability to relocate.

Benefits

• Highly competitive executive-level salary with significant performance-based bonus potential.
• Comprehensive executive benefits package including medical aid, pension, and executive car scheme.
• Exceptional opportunities for career advancement within a leading FMCG organization.
• A dynamic, challenging, and rewarding work environment.
• The chance to shape national sales strategy for a prominent FMCG brand.
• Generous leave policies and other employee-centric benefits.