FMCG National Sales Manager

Placements24; Richards Bay; Hybrid; ZAR 1,200,000 - 2,100,000; Full time

Benefits offered by this job

Company car and fuel allowance

Medical aid

Provident fund

Life insurance

International travel opportunities

Hybrid work model

Generous annual leave

Job summary

Placements24 is seeking a dynamic National Sales Manager to lead sales operations from Richards Bay, KwaZulu-Natal. You will define national sales strategies, drive revenue across categories, and lead a high-performing team.

The role requires deep FMCG market knowledge and strong leadership to motivate and manage a diverse sales force. You will collaborate with marketing, operations, and finance to align goals and execute plans.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or related field. An MBA or equivalent is a strong asset.
• Minimum 8–10 years of progressive sales experience in FMCG, with 3–5 years in a management role.
• Proven track record of managing national sales teams and exceeding targets.
• In-depth knowledge of the FMCG retail/wholesale landscape in South Africa.
• Excellent leadership, negotiation, and communication skills.

Responsibilities

• Develop and implement national sales strategies to drive revenue growth and market share.
• Set ambitious sales targets and KPIs for the sales team and representatives.
• Lead, mentor, and motivate a national sales force to achieve goals.
• Analyze sales data and market trends to identify opportunities and challenges.
• Build and maintain relationships with distributors, retailers, and national accounts.
• Collaborate with marketing on promotions and trade marketing initiatives.
• Manage the national sales budget and ensure profitable operations.
• Conduct performance reviews and coach the sales team.
• Oversee the distribution network for efficient delivery.
• Represent the company at industry events and trade shows.

Skills

Sales leadership

Strategic planning

Negotiation

CRM systems

Data analysis

Team management

Education

Bachelor's degree in Marketing/Business Administration or related field

MBA or equivalent

Tools

CRM systems

Sales management software

Job description

About the Role

Our client, a leading entity in the Fast-Moving Consumer Goods (FMCG) sector, is actively seeking a dynamic and experienced National Sales Manager to spearhead sales operations from Richards Bay, KwaZulu-Natal . This pivotal role involves defining and executing national sales strategies, driving revenue growth across all product categories, and leading a high-performing sales team. You will be responsible for setting sales targets, developing sales plans, and ensuring effective execution to achieve ambitious business objectives. The ideal candidate will possess a profound understanding of the FMCG market, exceptional leadership skills, and a proven ability to motivate and manage a diverse sales force. This is an exceptional opportunity to shape the sales direction of a prominent brand and make a significant impact on our client's market presence. You will work closely with marketing, operations, and finance to ensure seamless coordination and achievement of organizational goals. We are looking for a strategic thinker with a passion for sales excellence and a commitment to driving sustainable business growth. The role offers a blend of strategic oversight and team leadership within a key region for our client.

Key Responsibilities

• Develop and implement effective national sales strategies to drive revenue growth and market share.
• Set ambitious sales targets and KPIs for the sales team and individual representatives.
• Lead, mentor, and motivate a national sales force to achieve their full potential.
• Analyze sales data and market trends to identify opportunities and challenges.
• Build and maintain strong relationships with key distributors, retailers, and national accounts.
• Collaborate with marketing to develop and execute sales promotions and trade marketing initiatives.
• Manage the national sales budget and ensure profitable sales operations.
• Conduct regular performance reviews and provide ongoing coaching to the sales team.
• Oversee the distribution network to ensure efficient product delivery.
• Represent the company at industry events and trade shows.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field. An MBA or equivalent is a strong asset.
• Minimum of 8-10 years of progressive sales experience in the FMCG industry, with at least 3-5 years in a management role.
• Proven track record of successfully managing national sales teams and exceeding targets.
• In-depth knowledge of the FMCG retail and wholesale landscape in South Africa .
• Excellent leadership, negotiation, and communication skills.
• Strong analytical and strategic planning capabilities.
• Proficiency in sales management software and CRM systems.
• Ability to travel extensively as required.
• Demonstrated ability to build and maintain strong customer relationships.
• A results-oriented approach with a passion for driving sales success.

Benefits

• Highly competitive salary package with significant performance-based incentives.
• Company car and fuel allowance.
• Comprehensive medical aid, provident fund, and life insurance benefits.
• Opportunities for international travel and professional development.
• A challenging and rewarding career with a leading FMCG player.
• Hybrid work model offering a balance between office and remote work.
• Generous annual leave allowance.