FMCG National Sales Manager

Placements24; Mossel Bay; Hybrid; ZAR 1,800,000 - 2,400,000; Full time

Benefits offered by this job

Competitive salary

Bonuses

Car allowance

Leadership development

Hybrid work

Job summary

Placements24 is seeking an experienced National Sales Manager to lead FMCG sales across South Africa from Mossel Bay, Western Cape, with a hybrid model combining head office planning and extensive field work with key accounts and regional teams.

You will develop and execute national sales strategies, drive revenue growth, manage a team of regional sales managers, and partner with marketing, operations and finance to deliver targets and expand market share.

Qualifications

• Bachelor's degree in Business Administration, Marketing or related field.
• MBA or equivalent is desirable.
• 8+ years of progressive sales management experience, FMCG preferred.
• Proven track record of national sales growth.
• Experience in developing and implementing sales strategies and channel management.
• Strong leadership, coaching and team-building skills.
• Deep understanding of SA FMCG market and competition.
• Excellent negotiation, communication and presentation skills.
• Proficiency with CRM software and sales analytics tools.
• Ability to travel extensively within South Africa; Mossel Bay experience is a plus.

Responsibilities

• Develop and implement national sales strategies aligned with business objectives.
• Lead, motivate, and manage the national sales team (regional managers and reps).
• Set ambitious sales targets and KPIs; monitor performance.
• Analyze market trends, competitors, and feedback to identify opportunities and risks.
• Build and maintain relationships with national accounts, distributors, and partners.
• Oversee sales plans for product launches and promotions.
• Manage the national sales budget and resources.
• Collaborate with marketing, operations and finance for execution.
• Conduct regular performance reviews and provide coaching.
• Prepare and present sales reports and forecasts to leadership.

Skills

Leadership

Strategic planning

Team management

Negotiation

CRM software

Sales analytics

Travel

Presentation skills

Education

Bachelor's degree in Business Administration/Marketing

MBA preferred

Tools

Salesforce

ERP systems

Job description

About the Role

Our client, a leading force in the Fast-Moving Consumer Goods (FMCG) sector, is seeking an experienced and dynamic National Sales Manager to spearhead their sales operations across South Africa. This pivotal role is based in Mossel Bay, Western Cape , with a hybrid work arrangement allowing for strategic planning at the head office and extensive field engagement with key accounts and regional teams. The National Sales Manager will be responsible for developing and executing national sales strategies, driving revenue growth, and expanding market share. This position demands exceptional leadership, strategic vision, and a deep understanding of the FMCG market dynamics. You will lead a team of regional sales managers and representatives, fostering a high-performance culture focused on achieving ambitious sales targets. Your expertise in sales management, account development, and channel strategy will be critical in shaping the future success of our client's brands. Embrace a challenging yet rewarding role that offers significant impact and career advancement.

Key Responsibilities

• Develop and implement comprehensive national sales strategies aligned with the company's overall business objectives.
• Lead, motivate, and manage the national sales team, including regional sales managers and representatives.
• Set ambitious sales targets and KPIs, and monitor performance to ensure achievement.
• Analyze market trends, competitor activities, and customer feedback to identify new opportunities and potential risks.
• Build and maintain strong relationships with key national accounts, distributors, and strategic partners.
• Oversee the development and execution of effective sales plans for new product launches and promotional campaigns.
• Manage the national sales budget effectively, ensuring optimal resource allocation.
• Collaborate closely with marketing, operations, and finance departments to ensure seamless execution of sales strategies.
• Conduct regular performance reviews and provide coaching and development to the sales team.
• Prepare and present detailed sales reports and forecasts to senior executive leadership.

Requirements

• Bachelor's degree in Business Administration, Marketing, or a related field.
• A Master's degree or MBA is highly desirable.
• Minimum of 8 years of progressive sales management experience, with a significant portion in the FMCG industry.
• Proven track record of successfully managing and growing sales at a national level.
• Demonstrated experience in developing and implementing effective sales strategies and channel management.
• Exceptional leadership, coaching, and team-building skills.
• Strong understanding of the South African FMCG market and competitive landscape.
• Excellent negotiation, communication, and presentation skills.
• Proficiency in CRM software and sales analytics tools.
• Ability to travel extensively within South Africa as required.
• Experience in the Mossel Bay, Western Cape region is an advantage.

Benefits

• Highly competitive salary and comprehensive executive benefits package.
• Significant performance-based bonuses and incentives.
• Opportunity to lead sales for a prominent FMCG brand with national reach.
• Car allowance and travel expenses covered.
• Opportunities for executive leadership development and career advancement.
• Dynamic and supportive work environment with a hybrid model.