Meta Ads Lead Gen Strategist

Whistle; Durban; On-site; ZAR 420,000 - 540,000; Full time

Job summary

Whistle is seeking a results-driven Meta Media Buyer to lead paid campaigns across Facebook and Instagram for US service businesses. You will manage end-to-end campaign setup, optimization, and reporting.

Use Canva and CapCut for creative assets, test hooks and formats, and optimize CPL/CPA targets. Bring 3–5 years of hands-on Meta Ads Manager experience and a data-driven mindset to improve performance.

Qualifications

• 3–5 years hands-on experience setting up, managing, and scaling ad spend on Meta Ads Manager.

Responsibilities

• Build, manage and optimize lead generation campaigns on Meta platforms (Facebook & Instagram).

Skills

Lead generation

Analytics

Campaign optimization

Data interpretation

Tools

Meta Ads Manager

Canva

CapCut

Job description

Whistle is seeking a results-driven Meta Media Buyer to lead paid campaigns across Facebook and Instagram for US service businesses. You will manage end-to-end campaign setup, optimization, and reporting.

Use Canva and CapCut for creative assets, test hooks and formats, and optimize CPL/CPA targets. Bring 3–5 years of hands-on Meta Ads Manager experience and a data-driven mindset to improve performance.