Meta Lead Gen Ad Specialist: Creative & CPA Growth

Whistle; Cape Town; Remote; ZAR 1,158,000 - 1,820,000; Full time

Job summary

Whistle is seeking a results-driven Meta Media Buyer to lead, manage, and optimize paid campaigns across Facebook and Instagram for US service businesses, driving high-quality leads while meeting scalable CPA and CPL targets.

You will architect campaigns in Meta Ads Manager, craft hooks and visuals with Canva and CapCut, continuously test creatives, monitor performance metrics, and deliver actionable optimisation updates to clients.

Qualifications

• 3–5 years hands-on Meta ads experience.
• Experience generating leads for the US market.
• Proficient with Canva and CapCut.

Responsibilities

• Campaign Architecture & Setup: Build, manage, and scale lead generation ad campaigns within Meta Ads Manager.
• Creative Strategy & Content Creation: Develop hooks, copy, and visual creative using Canva and CapCut.
• Performance Optimization: Monitor and optimize ad sets, budgets, bids, and targeting to meet CPA/CPL benchmarks.
• A/B Testing & Analysis: Design and execute continuous testing of hooks, formats, visuals, and CTAs.
• Data Monitoring & Reporting: Track CPL/CPA/CTR/ROAS and deliver actionable performance updates.

Skills

Campaign setup

Lead generation

Creative design

Analytics & optimization

Meta Ads Manager

Tools

Canva

CapCut

Facebook Ads Manager

Job description

Whistle is seeking a results-driven Meta Media Buyer to lead, manage, and optimize paid campaigns across Facebook and Instagram for US service businesses, driving high-quality leads while meeting scalable CPA and CPL targets.

You will architect campaigns in Meta Ads Manager, craft hooks and visuals with Canva and CapCut, continuously test creatives, monitor performance metrics, and deliver actionable optimisation updates to clients.