Meta Media Buyer - SaaS (Remote)

Whistle; Cape Town; Remote; ZAR 1,158,000 - 1,820,000; Full time

Job summary

Whistle is seeking a results-driven Meta Media Buyer to lead, manage, and optimize paid campaigns across Facebook and Instagram for US service businesses, driving high-quality leads while meeting scalable CPA and CPL targets.

You will architect campaigns in Meta Ads Manager, craft hooks and visuals with Canva and CapCut, continuously test creatives, monitor performance metrics, and deliver actionable optimisation updates to clients.

Qualifications

• 3–5 years hands-on Meta ads experience.
• Experience generating leads for the US market.
• Proficient with Canva and CapCut.

Responsibilities

• Campaign Architecture & Setup: Build, manage, and scale lead generation ad campaigns within Meta Ads Manager.
• Creative Strategy & Content Creation: Develop hooks, copy, and visual creative using Canva and CapCut.
• Performance Optimization: Monitor and optimize ad sets, budgets, bids, and targeting to meet CPA/CPL benchmarks.
• A/B Testing & Analysis: Design and execute continuous testing of hooks, formats, visuals, and CTAs.
• Data Monitoring & Reporting: Track CPL/CPA/CTR/ROAS and deliver actionable performance updates.

Skills

Campaign setup

Lead generation

Creative design

Analytics & optimization

Meta Ads Manager

Tools

Canva

CapCut

Facebook Ads Manager

Job description

About the Role:

We are seeking a results-driven Meta Media Buyer to lead, manage, and optimize our clients paid advertising campaigns across Meta platforms (Facebook & Instagram). In this role, you will sit at the intersection of media buying strategy, campaign performance analysis, and end-to-end creative production. You will be directly responsible for driving high-quality lead generation campaigns for US service businesses, systematically testing ad creative, and maintaining scalable cost-per-lead targets.

What You'll be Doing:

• Campaign Architecture & Setup: Build, manage, and scale lead generation ad campaigns within Meta Ads Manager, ensuring optimal structure, tracking setup, and audience targeting.
• Creative Strategy & Content Creation: Develop campaign hooks, copy, and visual creative using design and video editing tools such as Canva and CapCut.
• Performance Optimization: Continuously monitor and optimize active ad sets, budget allocation, bid strategies, and audience targeting to achieve client CPA and CPL benchmarks.
• A/B Testing & Analysis: Design and execute continuous creative testing roadmaps (hooks, formats, visuals, CTAs) to prevent creative fatigue and lower acquisition costs.
• Data Monitoring & Reporting: Track key performance indicators (CPL, CPA, CTR, ROAS, Thumb-stop Rate) and deliver actionable performance updates and optimization insights.

What We're Looking For:

• Experience: 3 to 5 years of proven hands-on experience setting up, managing, and scaling ad spend on Meta Ads Manager.
• Lead Generation Expertise: Strong background running successful lead generation campaigns specifically tailored for service-based businesses in the US market.
• Creative Tools & Production: Proficiency in designing and editing ad creative using tools like Canva and CapCut.
• Analytical Mindset: Ability to interpret campaign metrics, troubleshoot underperforming ad sets, and translate data into tactical creative and campaign adjustments.

You are welcome to have a look at our website for more information about Whistle: https://www.whistle.ltd/