Paid Media Lead Gen Manager: Google & Meta Ads

Hirefarout; Cape Town; On-site; ZAR 769,000 - 1,209,000; Full time

Job summary

Hirefarout, a growing UK-based lead generation agency, is seeking a Paid Media Manager to own paid advertising across a portfolio of service-based clients. You will drive paid campaigns and optimize landing pages to ensure high-quality leads and measurable impact.

You will manage Google Ads and Meta Ads with a strong emphasis on profitable lead generation, campaign strategy, conversion tracking and long-term client value, delivering appointments and customers.

Qualifications

• Hands-on experience managing Google Ads and Meta Ads, ideally lead generation.
• Strong understanding of conversion tracking, attribution and campaign analytics.
• Experience managing multiple client accounts and budget-based decisions.

Responsibilities

• Build, manage and optimise Google Ads and Meta Ads campaigns across multiple client accounts.
• Carry out keyword, competitor and audience research, and structure campaigns for efficient budget deployment.
• Test ad copy, creative angles, audiences, hooks and offers to improve conversion rates and lead quality.
• Monitor CPL, conversion rates and downstream sales outcomes, identifying wasted spend and opportunities to scale.
• Maintain accurate conversion tracking and use CRM and client sales data to understand after-lead performance.
• Review landing pages and collaborate with content and web teams on improvements.
• Produce clear client performance updates with actionable recommendations.

Skills

Google Ads

Meta Ads

Conversion tracking

Campaign analytics

Multiple client accounts

Budget management

Tools

Google Tag Manager

GA4

Meta Pixel

Conversions API

Looker Studio

Call tracking

Offline conversion tracking

Job description

Hirefarout, a growing UK-based lead generation agency, is seeking a Paid Media Manager to own paid advertising across a portfolio of service-based clients. You will drive paid campaigns and optimize landing pages to ensure high-quality leads and measurable impact.

You will manage Google Ads and Meta Ads with a strong emphasis on profitable lead generation, campaign strategy, conversion tracking and long-term client value, delivering appointments and customers.