Marketing Specialist - FMCG

Placements24; Mossel Bay; Hybrid; ZAR 240,000 - 420,000; Full time

Benefits offered by this job

Competitive salary

Fully remote

Health benefits

Flexible hours

Professional development

Job summary

Placements24 is seeking a creative Marketing Specialist to join their fully remote team, supporting FMCG brand campaigns with digital content, social media, and email initiatives. You will help shape brand narratives and execute campaigns from anywhere.

The role emphasizes developing marketing plans, producing engaging content, analyzing performance, and collaborating with internal teams and external agencies to ensure consistent messaging across channels.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• 1–3 years in marketing, ideally FMCG.
• Strong grasp of digital marketing channels and social platforms.
• Excellent written and verbal communication skills.
• Proficiency with content creation tools and basic graphic design.
• Experience with marketing analytics and reporting.
• Strong organization and meticulous attention to detail.
• Ability to work independently in a remote setting.
• Proactive learner with a collaborative mindset.
• Familiarity with marketing automation is a plus.

Responsibilities

• Assist in developing and implementing marketing plans and campaigns.
• Create engaging content for social, email, and websites.
• Manage social media presence, monitor engagement, and respond to interactions.
• Support digital marketing initiatives, including SEO/SEM and paid ads.
• Conduct market research and analyze competitors for opportunities.
• Track campaign performance and provide optimization insights.
• Collaborate with internal teams and external agencies for brand consistency.
• Coordinate product launches and promotional activities.
• Maintain up-to-date marketing collateral.
• Stay informed on the latest FMCG marketing trends.

Skills

Digital marketing

Content creation

Campaign management

SEO

SEM

Social media

Analytics

Communication

Graphic design

Education

Bachelor's degree in Marketing or Communications

Tools

Marketing automation tools

CMS/Content platforms

Email marketing platforms

Job description

About the Role

Our client, a leader in the Fast-Moving Consumer Goods (FMCG) industry, is seeking a creative and results-driven Marketing Specialist to join their innovative team. This is a fully remote position, allowing you to contribute to impactful marketing campaigns from anywhere. You will be instrumental in developing and executing marketing strategies that enhance brand awareness, drive consumer engagement, and support sales growth for our client's diverse product portfolio. We are looking for a passionate marketer with a strong understanding of digital marketing, content creation, and campaign management. The ideal candidate thrives in a collaborative virtual environment and possesses a keen eye for market trends and consumer behavior. This role offers an excellent opportunity to shape brand narratives and execute impactful campaigns for well-known FMCG brands, fostering your professional growth in a flexible and modern work setting.

Key Responsibilities

• Assist in the development and implementation of comprehensive marketing plans and campaigns.
• Create engaging and relevant content for various marketing channels, including social media, email, and website.
• Manage social media presence, monitor engagement, and respond to community interactions.
• Support the execution of digital marketing initiatives, including SEO, SEM, and paid advertising.
• Conduct market research and analyze competitor activities to identify opportunities.
• Track and report on campaign performance metrics, providing insights for optimization.
• Collaborate with internal teams and external agencies to ensure brand consistency and effective campaign delivery.
• Assist in the coordination of product launches and promotional activities.
• Maintain marketing collateral and ensure it is up-to-date and accessible.
• Stay informed about the latest marketing trends and technologies within the FMCG sector.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• 1-3 years of experience in marketing, preferably within the FMCG industry.
• Solid understanding of digital marketing channels and social media platforms.
• Excellent written and verbal communication skills.
• Proficiency in content creation tools and basic graphic design principles.
• Experience with marketing analytics and reporting.
• Strong organizational skills and attention to detail.
• Ability to work independently and manage multiple projects in a remote setting.
• Proactive and eager to learn and contribute to a dynamic team.
• Familiarity with marketing automation tools is a plus.

Benefits

• Competitive salary and potential for performance-based incentives.
• Comprehensive health and wellness benefits.
• Flexible working hours and a fully remote work environment.
• Opportunities for professional development and skill enhancement.
• Exposure to a wide range of FMCG marketing strategies.
• A collaborative and supportive virtual team culture.