Marketing Specialist

Tower Group (Pty) Ltd; South Africa; Remote; ZAR 223,200 - 334,800; Part time

Job summary

A leading marketing service provider is seeking dynamic Marketing Assistants to manage Google and Facebook Ads. The role requires 2–3 years of digital marketing experience, particularly in paid media, along with strong analytical and communication skills. Candidates with an agency background will be favored. This position allows remote work with specific hours of 1am - 10am, Monday to Friday.

Qualifications

• 2–3 years’ experience in digital marketing, especially paid media.
• Proven track record of Google Ads and Meta Ads campaigns.
• Strong analytical skills to interpret data and optimize campaigns.
• Experience in campaign reporting and performance insights.
• Agency background highly advantageous.

Responsibilities

• Plan, set up, and manage Google Ads campaigns.
• Manage Facebook & Instagram Ads via Meta Ads Manager.
• Monitor campaign performance and prepare reports.
• Conduct keyword research and A/B testing.
• Manage multiple campaigns across different industries.
• Collaborate with creative teams for ad copy and creatives.

Skills

Google Ads management

Facebook & Instagram Ads management

Analytical skills

Campaign reporting

Communication skills

Collaboration skills

Job description

Overview

Direct message the job poster from Tower Group (Pty) Ltd

Our client seeking dynamic Marketing Assistants with hands-on experience in managing Paid Google Ads and Paid Facebook Ads (Meta Ads Manager). This role is ideal for candidates with an agency background, who are confident running multiple campaigns from start to finish, and who thrive in a fast-paced, results-driven environment.

The successful candidate will collaborate closely with our Australian-based client, contributing to campaign planning, execution, monitoring, and optimisation across a diverse client portfolio.

Key Responsibilities

• Plan, set up, and manage Google Ads campaign to drive ROI.
• Manage Facebook & Instagram Ads through Meta Ads Manager, including audience targeting, creative testing, and budget allocation.
• Monitor campaign performance, prepare reports, and recommend optimisations to maximise results.
• Conduct keyword research, competitor analysis, and A/B testing to improve ad performance.
• Manage multiple campaigns simultaneously across different industries.
• Collaborate with the creative and content teams to develop high-performing ad copy, creatives, and landing pages.
• Stay up to date with the latest digital marketing trends, tools, and best practices.

Requirements

• Minimum 2–3 years’ experience in digital marketing, specifically paid media.
• Proven track record in running end-to-end Google Ads and Meta Ads campaigns.
• Strong analytical skills with the ability to interpret data and optimise campaigns.
• Experience in campaign reporting and performance insights.
• Agency background highly advantageous.
• Strong communication and collaboration skills.
• Self-motivated, detail-oriented, and able to manage time effectively in a remote setup.
• Must have uncapped Wifi and be able to work 1am - 10am, Monday to Friday

Seniority level

• Not Applicable

Employment type

• Contract

Job function

• Advertising

Industries

• Marketing Services