Digital Campaign Specialist

Placements24; East London; Hybrid; ZAR 240,000 - 360,000; Full time

Benefits offered by this job

Competitive salary

Medical and retirement benefits

Growth opportunities

Hybrid work model

Collaborative environment

Job summary

Placements24 is seeking a Digital Campaign Specialist to join the marketing team in East London. You will plan, execute and optimize campaigns across Google Ads, Facebook Ads Manager and other channels to drive leads and brand awareness. Expect collaboration with content teams and regular KPI reporting.

The role offers a hybrid work model with growth opportunities in a dynamic Eastern Cape marketing environment. Strong analytical skills and communication are essential.

Qualifications

• Bachelor's degree in Marketing, Advertising, Business or related field.
• 1–3 years of experience in digital marketing campaign execution.
• Proficiency with Google Ads and Facebook Ads Manager.
• Familiarity with SEO principles and Google Analytics.

Responsibilities

• Plan, execute and optimize digital marketing campaigns across platforms.
• Monitor campaigns daily and adjust to meet KPIs.
• Conduct keyword research and competitive analysis to inform strategy.
• Collaborate with content/creative teams to develop assets.
• Generate reports with insights and recommendations.

Skills

Digital marketing analytics

Campaign management

Budget management

Communication

Education

Bachelor's degree in Marketing/Advertising/Business

Tools

Google Ads

Facebook Ads Manager

Google Analytics

SEO fundamentals

Job description

About the Role

Our client is looking for a motivated and detail-oriented Digital Campaign Specialist to join their marketing team in East London . This role will focus on planning, executing, and optimizing digital marketing campaigns across various platforms to achieve specific marketing objectives, such as lead generation and brand awareness. You will work closely with the marketing manager and other team members to ensure campaigns are delivered on time and within budget, contributing to the company's overall growth strategy in the Eastern Cape.

Key Responsibilities

• Execute and manage digital marketing campaigns, including SEM, social media advertising, and display advertising.
• Monitor campaign performance daily, making adjustments as needed to optimize results and meet KPIs.
• Conduct keyword research and competitor analysis to inform campaign strategies.
• Collaborate with the content and creative teams to develop engaging campaign assets.
• Generate regular reports on campaign performance, providing insights and recommendations for improvement.
• Stay up-to-date with the latest trends and best practices in digital advertising.

Requirements

• Bachelor's degree in Marketing, Advertising, Business, or a related field.
• 1-3 years of experience in digital marketing campaign execution.
• Proficiency with digital advertising platforms such as Google Ads, Facebook Ads Manager.
• Familiarity with SEO principles and Google Analytics is essential.
• Strong analytical skills and the ability to interpret data effectively.
• Excellent communication and project management skills.

Benefits

• Competitive salary and potential for performance-based bonuses.
• Comprehensive medical and retirement benefits.
• Opportunities for professional growth and skill development in digital marketing.
• A hybrid work model offering flexibility for team members in East London .
• A collaborative and innovative work environment.