Paid Media Specialist

Luxity; Sandton; On-site; ZAR 279,000 - 391,000; Full time

Job summary

Luxity in Sandton is seeking a hands-on Paid Media Specialist to manage, optimise and report on paid digital campaigns across Google Ads, Meta Ads and emerging channels.

You will work with the Marketing Manager, CEO and creative team in a fast-moving retail environment, ensuring campaigns are well-structured, precisely tracked and financially effective.

Qualifications

• Hands-on paid media experience in digital advertising.
• Comfortable working inside ad platforms and optimizing campaigns.
• Retail environment experience is a plus.

Responsibilities

• Build, manage and optimise paid campaigns across Google Ads and Meta Ads.
• Support additional paid channels such as YouTube, TikTok or display remarketing where relevant.
• Manage prospecting, retargeting and conversion-focused campaigns.
• Assist with paid media campaign planning in line with the broader marketing calendar.
• Monitor campaign performance and make day-to-day optimisation decisions.
• Manage budget pacing in line with approved campaign plans.
• Maintain clean campaign structures, naming conventions and UTM tracking.
• Support conversion tracking across GA4, Google Tag Manager, Meta Pixel and related tools.
• Produce weekly and monthly paid media reports with clear insights and recommendations.
• Track and report on metrics such as ROAS, CPA, CAC, CTR, CPC, conversion rate and revenue contribution.
• Work with the CMO and creative team to brief and test paid media creative.
• Identify opportunities to improve performance through creative testing, audience testing and landing page feedback.
• Flag performance issues, tracking problems or wasted spend early.
• Keep up to date with paid media platform changes and relevant digital marketing trends

Skills

Paid media optimization

Campaign setup & optimization

Reporting & analytics

Cross-channel advertising

Tools

Google Ads

Meta Ads

GA4

Google Tag Manager

Meta Pixel

Job description

Location: Sandton Head Office

Type: Full-time, in office

Salary: R25,000 to R35,000 CTC per month, depending on experience

Start: ASAP

Luxity is looking for a hands-on Paid Media Specialist to manage, optimise and report on our paid digital campaigns across key growth channels.

This role is suited to someone who is technically comfortable inside ad platforms, commercially aware, detail-oriented and able to work in a fast-moving retail environment. You will report to the Marketing Manager and work closely with the CEO, CMO, designer, social media assistant, and the broader team to ensure that paid media activity is well-structured, properly tracked, and commercially effective.

This is not a general marketing coordinator role. We are looking for someone who enjoys campaign setup, optimisation, reporting, analysis and improving performance over time.

Key responsibilities:

• Build, manage and optimise paid campaigns across Google Ads and Meta Ads
• Support additional paid channels such as YouTube, TikTok or display remarketing where relevant
• Manage prospecting, retargeting and conversion-focused campaigns
• Assist with paid media campaign planning in line with the broader marketing calendar
• Monitor campaign performance and make day-to-day optimisation decisions
• Manage budget pacing in line with approved campaign plans
• Maintain clean campaign structures, naming conventions and UTM tracking
• Support conversion tracking across GA4, Google Tag Manager, Meta Pixel and related tools
• Produce weekly and monthly paid media reports with clear insights and recommendations
• Track and report on metrics such as ROAS, CPA, CAC, CTR, CPC, conversion rate and revenue contribution
• Work with the CMO and creative team to brief and test paid media creative
• Identify opportunities to improve performance through creative testing, audience testing and landing page feedback
• Flag performance issues, tracking problems or wasted spend early
• Keep up to date with paid media platform changes and relevant digital marketing trends