Arts Marketing Lead – Performances & Audience Growth

Placements24; Stellenbosch; On-site; ZAR 600,000 - 1,000,000; Full time

Benefits offered by this job

Salary with bonuses

Medical aid

Retirement fund

Development opportunities

Access to performances

Job summary

Placements24 is seeking an experienced Marketing Manager to lead arts-marketing initiatives in Stellenbosch, Western Cape. You will develop integrated campaigns, grow audiences, and oversee digital channels, branding, and content creation to boost ticket sales and engagement.

The ideal candidate has 5+ years in performing arts marketing, strong analytics, leadership, and a passion for culture. You will collaborate with programming and development teams in a dynamic, creative environment.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 5+ years of marketing experience in Performing Arts or Arts & Entertainment sector.
• Proven success in campaigns that drive audience engagement and revenue.
• Strong knowledge of digital marketing tools, analytics platforms, and CRM systems.
• Excellent leadership, communication, and project management skills.

Responsibilities

• Develop and implement integrated marketing plans for all productions and events.
• Oversee audience development strategies, including loyalty programs and new customer acquisition.
• Manage digital marketing channels, including social media, email marketing, SEO/SEM, and online advertising.
• Create compelling marketing copy and oversee the production of promotional materials.
• Analyze campaign performance, track key metrics (ticket sales, ROI), and provide regular reports.
• Manage the marketing budget effectively, ensuring optimal allocation of resources.
• Collaborate with artistic, programming, and development teams to ensure cohesive messaging.

Skills

Marketing strategy

Audience development

Digital marketing

Campaign analysis

Leadership

CRM platforms

Analytics

Budget management

Communication

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

Facebook Ads Manager

CRM software (Salesforce etc.)

Job description

Placements24 is seeking an experienced Marketing Manager to lead arts-marketing initiatives in Stellenbosch, Western Cape. You will develop integrated campaigns, grow audiences, and oversee digital channels, branding, and content creation to boost ticket sales and engagement.

The ideal candidate has 5+ years in performing arts marketing, strong analytics, leadership, and a passion for culture. You will collaborate with programming and development teams in a dynamic, creative environment.