Marketing Manager - Events & Promotions

Placements24; Mossel Bay; On-site; ZAR 480,000 - 720,000; Full time

Job summary

Placements24 is seeking a Marketing Manager in Mossel Bay to lead events and promotional campaigns for our client in the arts and entertainment sector. You will develop strategies to increase attendance, engagement, and brand visibility across live events, festivals, and promotional activities.

You will manage budgets, coordinate with agencies and internal teams, analyze audience data to identify opportunities, and optimize campaigns to maximize ROI while delivering memorable experiences for

Qualifications

• Minimum of 5 years of experience in marketing for events and campaigns.
• Proven success in integrated marketing plans driving attendance.
• Strong digital marketing knowledge: social media, email, SEO/SEM.
• Excellent project management and communication skills.
• Experience with budgets and performance analysis.
• Bachelor's degree in Marketing, Business Administration or related field.

Responsibilities

• Develop and implement comprehensive marketing strategies for events, performances, and promotional campaigns.
• Manage marketing budgets effectively, allocating resources to maximize return on investment.
• Oversee the creation of marketing collateral, including digital assets, press releases, and advertising materials.
• Coordinate with external agencies, media partners, and vendors to execute promotional activities.
• Analyze market trends and audience data to identify new opportunities and optimize campaign performance.
• Collaborate with programming and operations teams to ensure seamless event execution from a marketing perspective.

Skills

Event promotion

Campaign management

Digital marketing

Social media

Email marketing

SEO/SEM

Budget management

Project management

Communication

Education

Bachelor's degree in Marketing or related field

Job description

About the Role

Our client, a leading organization within the Arts & Entertainment landscape, is seeking a strategic and results-driven Marketing Manager to spearhead their events and promotions in Mossel Bay. This role is critical for driving audience engagement, ticket sales, and overall brand visibility for our client's diverse offerings. You will be responsible for developing and executing innovative marketing campaigns, managing budgets, and collaborating with various teams to ensure the success of live events, festivals, and promotional activities. This is an exciting opportunity to shape memorable experiences for audiences.

Key Responsibilities

• Develop and implement comprehensive marketing strategies for events, performances, and promotional campaigns.
• Manage marketing budgets effectively, allocating resources to maximize return on investment.
• Oversee the creation of marketing collateral, including digital assets, press releases, and advertising materials.
• Coordinate with external agencies, media partners, and vendors to execute promotional activities.
• Analyze market trends and audience data to identify new opportunities and optimize campaign performance.
• Collaborate with programming and operations teams to ensure seamless event execution from a marketing perspective.

Requirements

• Minimum of 5 years of experience in marketing, with a focus on event promotion and campaign management within the Arts & Entertainment industry.
• Demonstrated success in developing and executing integrated marketing plans that drive attendance and engagement.
• Strong understanding of digital marketing channels, including social media, email marketing, and SEO/SEM.
• Excellent project management, organizational, and communication skills.
• Experience in budget management and performance analysis.
• Bachelor's degree in Marketing, Business Administration, or a related field.

Benefits

• Competitive salary and comprehensive benefits package.
• Opportunity to manage high-profile events and contribute to the cultural landscape of Mossel Bay.
• A dynamic and fast-paced work environment with a passionate team.
• Professional development opportunities to enhance marketing expertise.
• Direct impact on the success and reach of the client's artistic endeavors.