Marketing Manager - Arts & Culture

Placements24; Randburg; Hybrid; ZAR 600,000 - 800,000; Full time

Benefits offered by this job

Hybrid work model

Competitive salary and benefits

Job summary

Placements24 seeks an experienced Marketing Manager to lead marketing for arts and cultural initiatives in Randburg. You will drive audience engagement, ticket sales, and brand visibility across digital, print, and PR channels, shaping campaigns for diverse cultural programs.

The role requires a deep understanding of the arts landscape, strong leadership, and a proven ability to deliver impactful campaigns that resonate with varied audiences.

Qualifications

• Bachelor's degree in Marketing, Communications, Arts Administration, or a related field.
• Minimum of 5 years in marketing within the arts and entertainment industry.
• Proven track record of developing and executing successful campaigns.

Responsibilities

• Develop and implement integrated marketing plans to promote events, exhibitions, and programs.
• Manage and optimize digital marketing campaigns, including social media, email marketing, and paid advertising.
• Oversee the creation of marketing collateral, press releases, and promotional materials.
• Build and maintain relationships with media outlets, influencers, and community partners.
• Analyze campaign performance, track key metrics, and provide regular reports on marketing effectiveness.

Skills

Digital marketing

Social media

Analytics

Leadership

Project management

Education

Bachelor's degree in Marketing

Bachelor's degree in Communications

Bachelor's degree in Arts Administration

Job description

About the Role

Our client is seeking an experienced and innovative Marketing Manager to lead their marketing efforts within the arts and culture sector in Randburg . This role is crucial for developing and executing comprehensive marketing strategies that drive audience engagement, ticket sales, and brand visibility for a variety of cultural initiatives. You will be responsible for overseeing all marketing channels, including digital, social media, print, and public relations. The ideal candidate possesses a deep understanding of the arts landscape, a passion for promoting cultural experiences, and a proven ability to create impactful campaigns that resonate with diverse audiences.

Key Responsibilities

• Develop and implement integrated marketing plans to promote events, exhibitions, and programs.


• Manage and optimize digital marketing campaigns, including social media, email marketing, and paid advertising.


• Oversee the creation of marketing collateral, press releases, and promotional materials.


• Build and maintain relationships with media outlets, influencers, and community partners.


• Analyze campaign performance, track key metrics, and provide regular reports on marketing effectiveness.

Requirements

• Bachelor's degree in Marketing, Communications, Arts Administration, or a related field.


• Minimum of 5 years of experience in marketing, with a focus on the arts and entertainment industry.


• Proven track record of developing and executing successful marketing campaigns.


• Strong knowledge of digital marketing tools and analytics platforms.


• Excellent communication, leadership, and project management skills.

Benefits

• Competitive salary and comprehensive benefits package.


• Hybrid work model providing flexibility and work-life balance.


• Opportunities to shape the marketing narrative for significant cultural events in Randburg .


• Professional development and networking opportunities within the arts community.


• A collaborative and passionate team environment dedicated to promoting arts and culture.