Marketing Manager - Events

Placements24; Pretoria; Hybride; ZAR 900 000 - 1 300 000; Plein temps

Avantages offerts par ce poste

Performance bonuses

Hybrid work arrangement

Health benefits

Retirement fund

Professional development

Collaborative culture

Résumé du poste

Placements24 is seeking an experienced Marketing Manager (Events) for a hybrid role in Pretoria. You will develop and execute multi-channel marketing strategies to drive attendance and engagement for a diverse events portfolio in Arts & Entertainment, collaborating with creators, organizers, and partners.

Lead branding, budget oversight, and ROI tracking while aligning with sales and sponsorship goals; thrive in a fast-paced, deadline-driven environment.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field.
• 5+ years of marketing experience with focus on event marketing.
• Proven ability to run multi-channel marketing campaigns for live events.
• Strong digital marketing, social media, analytics and content creation skills.

Responsabilités

• Develop integrated marketing plans for events across channels.
• Manage event branding, messaging and promotional collateral.
• Oversee event marketing budgets and ROI measurement.
• Collaborate with sales and sponsorship teams to drive revenue.
• Analyze market trends and audience insights to refine strategies.
• Coordinate with agencies and vendors for advertising and PR.

Connaissances

Marketing strategy

Event marketing

Digital marketing

Social media

Communication

Leadership

Project management

Formation

Bachelor's degree in Marketing/Business Administration

Outils

Google Analytics

CRM tools

Advertising platforms

Description du poste

About the Role

Our client is seeking an experienced and strategic Marketing Manager specializing in Events to join their team in Pretoria . You will be responsible for developing and executing comprehensive marketing strategies to drive attendance, engagement, and success for a diverse portfolio of events within the Arts & Entertainment sector. This hybrid role requires a blend of strategic planning, hands-on execution, and strong communication skills, allowing for flexibility in work location. You will collaborate with event organizers, creative teams, and external partners to ensure maximum reach and impact for each event. This is a key leadership position for someone passionate about live experiences and their promotion.

Key Responsibilities

• Develop and implement integrated marketing plans for events, including digital, social media, PR, and traditional channels.
• Manage event branding, messaging, and promotional collateral creation.
• Oversee event marketing budgets and track ROI for all marketing activities.
• Collaborate with sales and sponsorship teams to support revenue generation goals.
• Analyze market trends and audience insights to refine marketing strategies and tactics.
• Coordinate with external agencies and vendors for advertising, media buying, and public relations efforts.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 5+ years of experience in marketing, with a significant focus on event marketing.
• Demonstrated success in developing and executing multi-channel marketing campaigns for live events.
• Strong understanding of digital marketing, social media, content creation, and analytics.
• Excellent leadership, project management, and communication skills.
• Ability to thrive in a fast-paced, deadline-driven environment within a hybrid work structure.

Benefits

• Attractive salary package with performance bonuses.
• Hybrid work arrangement promoting work-life balance.
• Comprehensive health benefits and retirement fund contributions.
• Professional development opportunities and exposure to major events.
• Dynamic and collaborative work culture focused on event success.