Marketing Manager - Entertainment

Placements24; Randburg; On-site; ZAR 900,000 - 1,200,000; Full time

Benefits offered by this job

Bonus program

Health + retirement

Development opportunities

Cultural events in Randburg

Job summary

Placements24 is seeking a strategic Marketing Manager specializing in entertainment to spearhead promotional campaigns in Randburg.

You will lead a dedicated marketing team, manage budgets, and collaborate with internal and external stakeholders to boost brand awareness, audience engagement, and ticket sales across Gauteng.

The role focuses on live events and media campaigns, with a strong emphasis on digital channels and data-driven decision making.

Qualifications

• Bachelor's degree in Marketing, Communications, Business Administration, or related field.
• Minimum of 5 years in marketing with arts/entertainment focus.
• Proven track record in live events or media campaigns.
• Strong digital marketing, analytics, and CRM proficiency.
• Excellent leadership and project management skills.

Responsibilities

• Develop and implement marketing strategies for entertainment products and events.
• Manage the marketing budget to maximize ROI.
• Oversee digital marketing: social media, content, email, paid ads.
• Collaborate with PR to secure media coverage.
• Analyze campaigns and report insights and recommendations.
• Lead and mentor a marketing team.

Skills

Digital marketing

Campaign strategy

Leadership

Communication

Education

Bachelor's degree in Marketing, Communications, Business Administration

Tools

CRM systems

Analytics tools

Social media management tools

Job description

About the Role

Our client is seeking a strategic and results-oriented Marketing Manager specializing in entertainment to drive promotional efforts in Randburg . This role is crucial for developing and executing comprehensive marketing campaigns that build brand awareness, engage audiences, and drive ticket sales or viewership for our diverse projects within the arts and entertainment sector. You will lead a dedicated marketing team, manage budgets, and collaborate with internal and external stakeholders to ensure successful campaign launches and sustained audience growth in the Gauteng region.

Key Responsibilities

• Develop and implement innovative marketing strategies and campaigns for entertainment products and events.
• Manage the marketing budget effectively, allocating resources to maximize ROI.
• Oversee digital marketing efforts, including social media, content marketing, email campaigns, and paid advertising.
• Collaborate with PR teams to generate media coverage and positive public relations.
• Analyze campaign performance metrics and provide regular reports on key findings and recommendations.
• Lead and mentor a team of marketing professionals, fostering a collaborative and high-performance culture.

Requirements

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
• Minimum of 5 years of experience in marketing, with a significant focus on the arts and entertainment industry.
• Proven track record of developing and executing successful marketing campaigns, particularly in live events or media.
• Strong understanding of digital marketing channels, analytics, and CRM systems.
• Excellent leadership, project management, and communication skills.
• Experience working within the Randburg area or surrounding Gauteng region is advantageous.

Benefits

• Competitive salary package with performance-based bonuses.
• Comprehensive health, dental, and retirement benefits.
• Opportunities for professional development and industry conference attendance.
• A dynamic and fast-paced work environment at the heart of the entertainment industry.
• Be instrumental in promoting exciting cultural events in Randburg .