Marketing Manager - Brand Strategy

Placements24; George; On-site; ZAR 900,000 - 1,500,000; Full time

Benefits offered by this job

Competitive salary

Performance bonus

Health insurance

Pension fund

Paid time off

Professional development

Stable environment

Strategic exposure

Job summary

Placements24 is seeking an experienced Marketing Manager to lead brand initiatives from our George, Western Cape office. The role focuses on shaping brand strategy, consumer insights, and multi-channel campaigns to grow market share.

You will oversee product launches, manage budgets, mentor staff, and collaborate with sales, creative, and external agencies to ensure timely, high-impact campaigns. A strong track record in FMCG branding is essential for success in this dynamic market.

Qualifications

• Minimum of 5 years of progressive experience in brand management or marketing in FMCG.
• Proven track record of developing and executing brand strategies driving growth.
• Strong consumer insights, market analysis, and strategic planning.
• Experience in integrated campaigns across traditional and digital media.
• Excellent leadership and cross-functional collaboration skills.
• Ability to manage budgets and agency relationships.
• Bachelor’s degree; Master’s degree is a plus.

Responsibilities

• Develop and execute brand strategies for assigned product portfolio.
• Lead market research to identify trends and opportunities.
• Oversee integrated campaigns across channels (advertising, digital, PR).
• Manage visual identity, messaging, and positioning.
• Collaborate with product, sales, and creative teams on launches.
• Monitor metrics and provide insights for improvement.
• Manage budgets and agency relationships.
• Stay current with industry trends and best practices.

Skills

Brand management

Market research

Campaign management

Leadership

Communication

Presentation

Budget management

Education

Bachelor’s degree in Marketing, Business, or related field

Master’s degree in Marketing or related field

Job description

About the Role

Our client, a prominent player in the consumer goods sector, is looking for an experienced and strategic Marketing Manager to lead brand initiatives from their George, Western Cape office. This role is critical in shaping and executing brand strategies that resonate with target audiences and drive market share. The ideal candidate will possess a deep understanding of brand management, consumer insights, and campaign execution within a competitive landscape. You will be responsible for overseeing all aspects of brand communication, product launches, and market positioning. This is a hands-on leadership role within a well-established company, offering significant opportunities for professional growth and impact. We are seeking a dynamic individual who is passionate about building strong brands and driving business results through innovative marketing approaches.

Key Responsibilities

• Develop and execute comprehensive brand strategies aligned with overall business objectives for the assigned product portfolio.
• Lead market research initiatives to identify consumer trends, unmet needs, and competitive landscape dynamics.
• Oversee the creation and implementation of integrated marketing campaigns across various channels, including advertising, promotions, digital, and PR.
• Manage the brand's visual identity, messaging, and positioning to ensure consistency and impact.
• Collaborate closely with product development, sales, and creative teams to ensure successful product launches and ongoing brand support.
• Monitor brand performance metrics, analyze results, and provide actionable insights for continuous improvement.
• Manage agency relationships and external partners to ensure high-quality execution of marketing initiatives.
• Develop and manage the marketing budget for the brand, ensuring efficient allocation of resources.
• Stay abreast of industry trends, emerging media, and best practices in brand management and marketing.

Requirements

• Minimum of 5 years of progressive experience in brand management or marketing, preferably within the FMCG sector.
• Proven track record of developing and successfully executing brand strategies that have driven significant business growth.
• Strong understanding of consumer insights, market analysis, and strategic planning.
• Experience in managing integrated marketing campaigns across traditional and digital media.
• Excellent leadership, communication, and presentation skills.
• Demonstrated ability to manage budgets and work effectively with cross-functional teams and external agencies.
• Proficiency in market research methodologies and analytics tools.
• A Bachelor’s degree in Marketing, Business, or a related field is essential; a Master’s degree is a plus.
• Residing in or willing to relocate to the George, Western Cape area.

Benefits

• Attractive annual salary package with performance-based bonuses.
• Opportunity to lead impactful brand initiatives in a growing market.
• Comprehensive health insurance coverage.
• Pension fund contribution.
• Paid time off and holiday leave.
• Access to continuous learning and professional development programs.
• A stable and supportive work environment within a reputable organization.
• Exposure to diverse market challenges and strategic decision-making processes.