Marketing Manager

Enablesa (Pty) Ltd; Johannesburg; Presencial; ZAR 900.000 - 1.200.000; Jornada completa

Descripción de la vacante

Enablesa (Pty) Ltd in Johannesburg is seeking an experienced Marketing Manager to lead regional marketing initiatives. You will drive strategy, budgets, and lead generation across digital and traditional channels, coordinating with agencies and internal teams to ensure consistent brand delivery.

The role requires 8-10+ years of integrated marketing experience, strong analytics, and proficiency with WordPress and major ad platforms.

Formación

• Grade 12 or equivalent educational background.

Responsabilidades

• Develop annual and quarterly marketing strategies aligned with priorities.
• Prepare, manage and monitor marketing budgets and campaigns.
• Coordinate content, channels, and delivery timelines across groups.
• Drive lead generation through websites, paid campaigns, and events.
• Lead and manage Connect Centre agents handling incoming leads.
• Oversee paid advertising on Google, LinkedIn, Facebook; optimize performance.

Conocimientos

Marketing strategy

Budget management

Lead generation

Digital marketing

WordPress

Google Ads

LinkedIn

Facebook Ads

SEO

CRM/ERP

Educación

Diploma or bachelor’s degree in marketing, Business Management, Communications, Commerce, or a related field

Herramientas

WordPress

Google Ads

LinkedIn

Facebook

SEO

CRM/ERP

Descripción del empleo

Job Description

Our client is seeking an experienced Marketing Manager to join their Johannesburg team.

• Develop annual and quarterly marketing strategies for each group business, aligned with commercial priorities, target markets and product focus areas
• Prepare, manage and monitor marketing budgets, campaign allocations and supplier expenditure
• Translate business objectives into practical campaigns, channel plans, content requirements and delivery timelines
• Maintain an integrated group marketing calendar and coordinate competing priorities across the businesses
• Create monthly management reports covering campaign progress, conversions, reach, engagement, spending, risks and ROI
• Reconcile lead, campaign and sales outcome data to support credible decision-making and reliable attribution
• Identify performance gaps and recommend changes to channels, messaging, targeting, processes or spending
• Maintain complete records of plans, briefs, approvals, budgets, supplier commitments and campaign results
• Ensure marketing activity follows applicable company policies, brand requirements and approval processes
• Drive qualified lead generation through website forms, paid campaigns, organic channels and event activity
• Manage Connect Centre agents who are responsible for validating incoming leads, capturing them accurately on IFS and routing them for action
• Set lead-handling procedures, service levels, data-quality standards and escalation requirements
• Follow converted marketing leads through the sales process and maintain reliable source, status and outcome data
• Manage the digital agency against agreed scopes, priorities, budgets, timelines and performance expectations
• Brief the agency on campaign objectives, target audiences, budgets, creative requirements and lead-generation priorities
• Oversee paid advertising executed by the agency across Google, Facebook and LinkedIn
• Collaborate with the agency to optimise paid advertising, keywords, targeting and SEO performance
• Perform WordPress updates to keep product, campaign and corporate content current and accurate
• Monitor website traffic, form submissions, conversion paths, campaign landing pages and agency reports
• Protect consistent application of group and principal brand standards across digital and print material
• Plan content that supports product awareness, lead generation, customer education and sales activity
• Provide clear creative briefs, campaign direction and constructive design feedback
• Review marketing material for accuracy, relevance, brand alignment and readiness before release
• Coordinate brochures, adverts, social content, signage and sales-support material
• Lead and support the work of the graphic designer and Connect Centre agents
• Manage internal marketing requests and balance urgent operational needs with planned campaigns
• Develop practical processes, templates and standards that improve workflow and accountability
• Plan and coordinate exhibitions and trade shows
• Manage event objectives, branding, collateral, lead capture and internal responsibilities
• Coordinate pre-event promotion and post-event lead follow-up and reporting
• Evaluate event outcomes against agreed commercial and brand objectives
• Prepare and submit marketing support claims to Original Equipment Manufacturers (OEMs), ensuring all required supporting documentation is included, such as supplier invoices, event photographs, campaign artwork and performance reports
• Maintain accurate claim records, meet submission deadlines and follow up on outstanding claims until the financial support has been approved and received

Requirements

• Grade 12
• Diploma or bachelor’s degree in marketing, Business Management, Communications, Commerce, or a related field
• At least 8-10 years' relevant marketing experience, including the management of integrated marketing campaigns, budgets and performance reporting
• Proven experience in lead generation, digital marketing, website content management and campaign performance measurement
• Experience managing and coordinating agencies, designers, suppliers and marketing service providers
• Demonstrated experience planning and executing exhibitions, trade shows, sponsorships and marketing events
• Strong working knowledge of WordPress, Google Ads, LinkedIn and Facebook advertising platforms, SEO, analytics and CRM/ERP lead management systems
• Strong commercial acumen, budgeting and analytical skills
• Excellent written and verbal communication skills, with strong stakeholder engagement and relationship management capabilities
• Strong planning, project management and organisational skills, with the ability to manage multiple priorities and deliver results in a fast-paced environment
• Valid drivers licence and own transport