Digital Marketing Manager (B2B & Group Functions)

Old Mutual Life Assurance Company (SA) Ltd (PFA)

Cape Town

Sur place

ZAR 900 000 - 1 200 000

Plein temps

Il y a 2 jours

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Résumé du poste

Old Mutual Life Assurance Company (SA) Ltd (PFA) is recruiting a Digital Marketing Manager in Cape Town to develop integrated digital marketing strategies for B2B audiences, including institutions, corporates, investment firms, and financial advisers. You will translate stakeholder budgets into channel strategies and drive engagement, thought leadership and platform adoption across business units.

Responsibilities include governance, collaboration with Brand and Product teams, SEO support, and

Qualifications

Bachelor's degree in Marketing, Communications, Business, or related field.
Relevant digital marketing certifications advantageous.

Responsabilités

Develop integrated digital marketing strategies aligned to Business Unit and Group Function objectives.
Translate marketing briefs, budgets, and commercial objectives into channel and audience strategies and campaign plans.
Lead full-funnel digital planning across awareness, consideration, engagement and adoption.
Collaborate with Campaign Management and Paid Media Operations teams to ensure accurate implementation and effective execution.

Formation

Bachelor's degree in Marketing, Communications, Business, or related field

Relevant digital marketing certifications advantageous

Description du poste

Let's Write Africa's Story Together! Old Mutual is a firm believer in the African opportunity and our diverse talent reflects this.

Job Description

The Digital Marketing Manager is responsible for developing and driving integrated digital marketing strategies and media plans for Business Units and Group Functions focused primarily on B2B audiences, including:

Institutions
Corporates
Investment firms
Financial advisers
Employer groups
Professional audiences

The role supports key business units and functions such as:

Old Mutual Investment Group
Old Mutual Wealth
Old Mutual Alternative Investments
Old Mutual Corporate
Old Mutual Unit Trusts
GRiD (Smart Goals, Rewards, Digital Adoption & Servicing)
Human Capital (HR)
On The Money (Financial Education)

The role translates stakeholder budgets, objectives, and targets into integrated digital marketing strategies focused on:

Brand and product awareness
Audience engagement
Consideration and thought leadership
Digital platform adoption and servicing engagement

The role also ensures that strategies are translated into actionable digital media plans and optimised campaigns aligned to business and marketing objectives.

Key Accountabilities

Digital Marketing Strategy Development
Develop integrated digital marketing strategies aligned to Business Unit and Group Function objectives
Translate marketing briefs, budgets, and commercial objectives into: Channel strategies
Audience strategies
Campaign plans

Support full-funnel digital planning across: Awareness
Consideration
Engagement
Adoption
Media Planning & Campaign Development
Develop detailed digital media plans aligned to: Campaign objectives
Audience targeting requirements
Budget allocation

Collaborate with Campaign Management and Paid Media Operations teams to ensure: Accurate implementation
Effective execution
Campaign optimisation

Ensure campaigns are aligned to: Platform best practices
Audience behaviour
Business outcomes
B2B Audience Strategy & Engagement
Develop digital marketing approaches tailored for: Institutional audiences
Corporate decision-makers
Financial and investment stakeholders
Professional audiences

Build engagement strategies focused on: Thought leadership
Lead nurturing
Executive engagement
Educational content distribution
Stakeholder Management & Business Partnership
Serve as the key digital marketing partner for allocated Business Units and Group Functions
Build strong relationships with: Marketing teams
Product teams
Corporate affairs and communications stakeholders

Guide stakeholders on: Digital marketing best practices
Campaign planning
Audience targeting
Channel selection

Manage stakeholder expectations and delivery timelines effectively
Social Media & Content Collaboration
Collaborate with the Social Media Manager and Brand teams to: Develop platform-specific content strategies
Align social campaigns to broader digital objectives

Support the amplification of: Thought leadership
Executive profiling
Employer branding initiatives
Financial education content
Digital Adoption Campaigns
Support digital adoption and servicing initiatives across Group platforms and tools
Develop campaigns focused on: Self-service adoption
Platform engagement
Customer education and onboarding

Work closely with Technology and Product teams to improve digital engagement outcomes
Performance Monitoring & Reporting
Monitor and evaluate campaign performance against agreed KPIs
Collaborate with analytics teams to: Generate actionable insights
Identify optimisation opportunities

Ensure reporting focuses on: Business impact
Audience engagement
Marketing effectiveness
SEO & Organic Visibility Support
Partner with SEO specialists to improve: Organic visibility
Content discoverability
Search performance for relevant product and thought leadership content

Ensure content strategies support search best practices
Governance, Risk & Compliance
Ensure all digital marketing activity complies with: Financial services regulations
Brand governance standards
Internal approval processes

Maintain strong governance across: Digital communications
Content distribution
Media activity
Innovation & Future Readiness
Stay informed on emerging digital marketing trends and platform developments
Identify opportunities to improve: Audience engagement
Content effectiveness
Digital experience optimisation

Support the adoption of new digital marketing capabilities and approaches where relevant