Marketing Manager

O'Brien Recruitment; Wes-Kaap; Remoto; ZAR 600.000 - 900.000; Tempo pieno

Descrizione del lavoro

O'Brien Recruitment is seeking a proactive Digital Marketing leader to design and execute strategies aimed at driving app downloads, user acquisition and activations. You will manage paid media, CRM initiatives and lifecycle marketing to boost retention and loyalty.

The role involves planning integrated campaigns across digital, social media, email, and push notifications, plus developing social media calendars and partnerships to increase merchant visibility and revenue.

Competenze

• Bachelor's degree in Marketing, Business or related field.
• 5+ years' experience in digital, growth or performance marketing.
• Proficiency in CRM platforms (MoEngage, Salesforce, IBM Unica or similar).

Mansioni

• Develop and implement digital marketing strategies to drive app downloads, user acquisition and activations.
• Manage paid media campaigns and identify new customer acquisition channels.
• Drive customer retention, repeat app usage and loyalty through CRM, personalisation and lifecycle marketing initiatives.
• Plan and execute integrated marketing campaigns across digital, social media, email and push notification channels.
• Develop and manage social media strategies, content calendars and community engagement.
• Collaborate with sales and account management teams to develop campaigns that drive merchant visibility, footfall and revenue.
• Monitor marketing performance, analyse customer behaviour and track key metrics, including app downloads, activations, retention, redemption rates and campaign ROI.
• Conduct A/B testing and continuously optimise marketing campaigns to improve performance.
• Work closely with product, technology and commercial teams to improve customer experience and conversion rates.
• Manage relationships with external agencies and service providers where required.

Conoscenze

Digital marketing

Campaign analysis

CRM analytics

Lifecycle marketing

A/B testing

Formazione

Bachelor's degree in Marketing, Business or related field

Strumenti

MoEngage

Salesforce

IBM Unica

Descrizione del lavoro

Key Responsibilities

• Develop and implement digital marketing strategies to drive app downloads, user acquisition and activations.
• Manage paid media campaigns and identify new customer acquisition channels.
• Drive customer retention, repeat app usage and loyalty through CRM, personalisation and lifecycle marketing initiatives.
• Plan and execute integrated marketing campaigns across digital, social media, email and push notification channels.
• Develop and manage social media strategies, content calendars and community engagement.
• Collaborate with sales and account management teams to develop campaigns that drive merchant visibility, footfall and revenue.
• Monitor marketing performance, analyse customer behaviour and track key metrics, including app downloads, activations, retention, redemption rates and campaign ROI.
• Conduct A/B testing and continuously optimise marketing campaigns to improve performance.
• Work closely with product, technology and commercial teams to improve customer experience and conversion rates.
• Manage relationships with external agencies and service providers where required.

Minimum Requirements

• Bachelor's degree in Marketing, Business or a related field.
• Minimum of 5 years' experience in digital, growth or performance marketing.
• Proficiency in CRM platforms such as MoEngage, Salesforce, IBM Unica or similar.
• Strong analytical and data-driven mindset, with experience measuring campaign performance and ROI.
• Experience managing digital marketing campaigns across multiple channels.
• Strong understanding of customer acquisition, retention and lifecycle marketing.
• Excellent communication, project management and stakeholder management skills.

Advantageous

• Experience within app-based loyalty programmes or B2B partner marketing.
• Experience within the South African or broader MEA market.

The Ideal Candidate

You are a proactive and commercially minded marketer who combines strategic thinking with hands-on execution. You are passionate about understanding customer behaviour, using data to drive decisions and delivering marketing initiatives that translate into measurable growth and business performance.
Location: Remote - Cape Town, Johannesburg or Durban
Employment Type: Full-time