Marketing Manager

Craven Cottage CC; Stellenbosch; On-site; ZAR 600,000 - 900,000; Full time

Job summary

Craven Cottage CC in Stellenbosch seeks an experienced Marketing Manager to lead strategies that promote our wine products and strengthen the brand. You will plan campaigns across digital, social, email, events, and traditional media, coordinating with sales and international teams to grow key markets.

The role requires a strong background in wine marketing, digital channels, and content creation, with excellent communication and project management skills.

Qualifications

• Bachelor’s degree in marketing, Business Administration, or a related field.
• Proven experience as a Marketing Manager, preferably in the wine or beverage industry.
• Strong understanding of digital marketing, social media, and content creation.
• Excellent communication and interpersonal skills.
• Ability to think creatively and strategically.
• Proficiency in Word/PowerPoint/Excel.
• Strong project management skills and attention to detail.
• Passion for wine and knowledge of wine industry trends.

Responsibilities

• Develop and implement comprehensive marketing strategies to promote wine products and brand.
• Plan and execute marketing campaigns across digital, social media, email, events, and traditional channels.
• Collaborate with sales to align marketing with sales goals and objectives.
• Collaborate with international teams to drive brand portfolios in key markets.
• Be the brand custodian and work to improve profitability.
• Oversee creation of marketing materials (brochures, ads, website, social posts).
• Conduct market research to identify trends and competitive landscape.
• Build relationships with industry influencers, media, and partners.
• Organize wine tastings, trade shows, and promotional events.
• Monitor and analyze campaign performance and provide insights.

Skills

Digital marketing

Social media

Content creation

Communication

Interpersonal skills

Creative thinking

Strategic thinking

Project management

Education

Bachelor’s degree in marketing

Business Administration or related field

Tools

Microsoft Word

PowerPoint

Excel

Job description

Duties

• Develop and implement comprehensive marketing strategies to promote our wine products and brand.
• Plan and execute marketing campaigns across various channels, including digital, social media, email, events and traditional media.
• Collaborate with the sales team to align marketing efforts with sales goals and objectives.
• Collaborate with international teams to drive the portfolio of brands in key markets.
• Be the brand/portfolio custodian including understanding the brand profitability and actively work towards improving profitability
• Manage and oversee the creation of marketing materials, including brochures, advertisements, website content, and social media posts.
• Conduct market research to identify trends, customer preferences, and competitive landscape.
• Build and maintain relationships with key industry influencers, media, and partners.
• Organize and participate in wine tastings, trade shows, and other promotional events.
• Monitor and analyse the performance of marketing campaigns, providing insights and recommendations for improvement.
• Manage the marketing budget, ensuring effective allocation of resources.
• Stay up to date with industry trends and best practices to continuously improve marketing effort

Requirements

• Bachelor’s degree in marketing, Business Administration, or a related field.
• Proven experience as a Marketing Manager, preferably in the wine or beverage industry.
• Strong understanding of digital marketing, social media, and content creation.
• Excellent communication and interpersonal skills.
• Ability to think creatively and strategically.
• Proficiency in Word/PowerPoint/Excel
• Strong project management skills and attention to detail.
• Passion for wine and a deep knowledge of wine products and industry trends.