Data-Driven Marketing Analyst | Insights & Campaign ROI

Placements24; Vereeniging; On-site; ZAR 280,000 - 520,000; Full time

Benefits offered by this job

Competitive salary

On-site role in Vereeniging

Medical and retirement benefits

Advanced training opportunities

Data-driven environment

Job summary

Placements24 in Vereeniging is seeking a Marketing Data Analyst to turn data into actionable insights that guide campaigns and customer targeting. You will collect, clean, and analyze data from marketing channels, build dashboards, and report on campaign performance.

The role requires a Bachelor's degree in a quantitative field and experience with SQL, Excel, Python or R, plus familiarity with Tableau or Power BI.

Qualifications

• Bachelor's degree in Marketing, Statistics, Economics, or related quantitative field.
• Proven experience as a Marketing Data Analyst or similar analytical role.
• Proficiency in data analysis tools and languages such as SQL, Excel, Python, or R.
• Experience with data visualization tools (Tableau, Power BI) is a plus.

Responsibilities

• Collect, clean, and organize data from various marketing channels and sources for analysis.
• Develop and maintain dashboards and reports to visualize key marketing metrics and campaign performance.
• Analyze marketing campaign effectiveness, ROI, and customer acquisition costs.
• Identify trends and insights in customer data to inform marketing strategies and segmentation.
• Collaborate with marketing teams to understand data needs and support campaign planning.

Job description

Placements24 in Vereeniging is seeking a Marketing Data Analyst to turn data into actionable insights that guide campaigns and customer targeting. You will collect, clean, and analyze data from marketing channels, build dashboards, and report on campaign performance.

The role requires a Bachelor's degree in a quantitative field and experience with SQL, Excel, Python or R, plus familiarity with Tableau or Power BI.