Marketing Automation Specialist: Drive Smart Campaigns

Placements24; Polokwane; On-site; ZAR 420,000 - 780,000; Full time

Benefits offered by this job

Professional development and certific (

Competitive compensation

Collaborative team environment

On-sitePolokwane office

Job summary

WhatJobs Direct in Polokwane, Limpopo, is seeking a Marketing Automation Specialist to design, implement, and optimize automated campaigns across email, SMS, and in-app channels. You will manage platforms like HubSpot, Marketo, Pardot, and Eloqua to drive lead nurturing and engagement, while ensuring data integrity.

You will collaborate with marketing and sales to tailor journeys, develop segmentation, and deliver measurable improvements in campaign performance.

Qualifications

• Bachelor's degree in Marketing, Business, Computer Science, or related field.
• 3+ years hands-on experience with marketing automation platforms (HubSpot, Marketo, Pardot, Eloqua).
• Ability to design and implement complex marketing automation workflows and campaigns.
• Understanding of lead nurturing, lead scoring, and customer segmentation.

Responsibilities

• Design, build, test, and deploy automated marketing campaigns and workflows across channels (email, SMS, in-app).
• Manage and maintain the marketing automation platform, ensuring data integrity and optimization.
• Develop segmentation strategies and lead scoring models to improve targeting.
• Collaborate with marketing and sales to define campaign objectives, audiences, and messaging.
• Create and optimize landing pages, forms, and email templates for automated campaigns.
• Monitor performance, analyze data, and provide reports with insights and recommendations.
• Ensure compliance with data privacy regulations (e.g., POPIA).
• Troubleshoot and resolve issues in workflows and integrations.
• Stay updated with trends and best practices in marketing automation.

Skills

Marketing automation

Lead nurturing

Lead scoring

Campaign design

Data analysis

Project management

Cross-functional collaboration

HTML/CSS (bonus)

Education

Bachelor's degree (Marketing/Business/CS)

Tools

HubSpot

Marketo

Pardot

Eloqua

Job description

WhatJobs Direct in Polokwane, Limpopo, is seeking a Marketing Automation Specialist to design, implement, and optimize automated campaigns across email, SMS, and in-app channels. You will manage platforms like HubSpot, Marketo, Pardot, and Eloqua to drive lead nurturing and engagement, while ensuring data integrity.

You will collaborate with marketing and sales to tailor journeys, develop segmentation, and deliver measurable improvements in campaign performance.